Reference No: F&A0170Pages: 18 Published on: 1, January, 1970
Abstract: JML was an integrated heavy machinery manufacturing plant which was set up in collaboration with world-renowned firms for the manufacture of machinery and equipment required for steel, mining, sugar, cement, paper and pulp. The project incurred a heavy overrun of costs due to excessive investment in infrastructural facilities like ... More
Reference No: F&A0542Pages: 23Published on: 26, March, 2019
Abstract: Government of Kerala, through its special purpose vehicle (SPV) - Vizhinjam International Seaport Ltd (VISL), intended to develop a deep-water Multipurpose Greenfield Port at Vizhinjam in Thiruvananthapuram, capital city of Kerala. After a decade of planning and several failed attempts, the proposed project was being offered for bidding as a ... More
Reference No: CIIE0033Pages: 15Published on: 20, November, 2025
Abstract: The case study explores Yes!poho, a digital platform launched in 2017 to revolutionise the traditional saree-shopping experience while empowering rural artisans. Founded by Raghuram Kuchibhatla and Meenakshi Dubey, the platform connects customers directly with weavers to offer customisable, high-quality sarees, using technology to bridge market gaps.
Yes!poho’s asset-light ... More
Reference No: MAR0525Pages: 24Published on: 27, May, 2022
Abstract: Razorpay, a payments solution providing company in India, achieved Unicorn status in the Fiscal Year 2021(FY 21). It had entered the payments industry with the goal of democratising the payments. However, it diversified its services and started offering capital support and neo-banking services to its customers. Demonetization had accelerated digital payments ... More
Reference No: CIIE0023Pages: 17Published on: 25, October, 2021
Abstract: The case on Moodcafe captures the journey of the start-up and its entrepreneurs from the beginning till the fund-raising stage. The case brings forth critical decisions that each entrepreneur or the team of co-founders have to address during their start-up journey. This short case gives opportunity to delve into two ... More
Reference No: OB0024(D)Pages: 9 Published on: 1, January, 1964
Abstract: A description of the relationship between the foundry sales manager and the production-planning manager. Students analyze the difference between this relationship and those in Cases (C1) and (C2) and try to understand the factors contributing to that difference. ... More
Reference No: MAR0501Pages: 13Published on: 7, March, 2019
Abstract: In 2015, Paytm- India’s largest e-wallet had been pushed by RBI, the central bank regulator in India into becoming a Payments Bank. In 2018, it had come under the scrutiny of RBI for not abiding by the KYC norms and was also questioned over the cash backs offered to customers for ... More
Reference No: PSG0122TECPages: 21Published on: 18, January, 2016
Abstract: The note discusses major concepts involved in the Input-Output technique and explains their use in economic planning. It also discusses the forward and backward linkage coefficinets and income multiplier estimation for the I-O table. Finally, it introduces the concepts of the Absorption and Make Matrices used in Indian Planning.
... More
Reference No: MAR0509(B)Pages: 3Published on: 7, October, 2019
Abstract: Neons Fashion LLP was an entrepreneurial venture of Arthi Ramalingam after completion of her MBA. Arthi had an interest in jewellery since childhood and she decided to focus on design, manufacturing and retailing of fashion and costume jewellery items under the brand name of Eternz through different sales channels like ... More
Reference No: MAR0509(A)Pages: 21Published on: 7, October, 2019
Abstract: Neons Fashion LLP was an entrepreneurial venture of Arthi Ramalingam after completion of her MBA. Arthi had an interest in jewellery since childhood and she decided to focus on design, manufacturing and retailing of fashion and costume jewellery items under the brand name of Eternz through different sales channels like ... More
Reference No: CIPR0020(A)Pages: 14Published on: 14, July, 2014
Abstract: The highly contentious airport project is a critical case that well illustrates diverse stakeholder interests from the public and private sector. The history of a new airport for Nantes (France) is well woven into the changing regulation and more recent privatization of airport management through concessions. The organization of air ... More
Reference No: CMA0548Pages: 12Published on: 1, January, 1981
Abstract: Helps in understanding the gains of vertical integration in a commodity system, and the long-term gains of processing versus short-term gains of marketing the commodity in original form. ... More
Reference No: MAR0547Pages: 15Published on: 8, January, 2025
Abstract: This case is about Moonshine Meadery, a honey-based alcoholic beverage brand in India. Nitin and Rohan, the co-founders, started this venture as a fun experiment that gradually grew into a full-fledged business, and they decided to explore expanding production for future growth. Honey was the main ingredient used to make ... More