Reference No: PROD0144(B)Pages: 6Published on: 1, January, 1978
Abstract: Deals with the evaluation of the total productivity effort of the shop management. It refers to the standard products division of a large public limited company. The case looks at the total productivity improvement programme of the company in a historical perspective and then evaluates in quantitative terms the contribution ... More
Reference No: PROD0144(C)Pages: 3Published on: 1, January, 1978
Abstract: Deals with the evaluation of the total productivity effort of the shop management. It refers to the standard products division of a large public limited company. The case looks at the total productivity improvement programme of the company in a historical perspective and then evaluates in quantitative terms the contribution ... More
Reference No: MAR0389-HindiPages: 9Published on: 3, November, 2007
Abstract: यह केस डेटॉल के ब्रांड एक्स्टेन्शनों के बारे में चलाये गये एक विपणन अनुसंधान अध्ययन के बारे में है। एक ब्रांड के रूप में डेटॉल को उपभोक्ताओं से अपार विश्वास एवं निष्ठा मिली है। डेटॉल के ब्रांड नाम पर तेज़ वृद्धि पाने एवं उसका लाभ उठाने के लिए रेकिट बेन्किसर इंडिया लिमिटेड ने बड़ी संख्या में ब्रांड एक्स्टेन्शन शुरू किये। इन एक्स्टेन्शनों में से कुछ जैसे कि, डेटॉल साबुन व डेटॉल लिक्विड हैंड वाश काफी सफल रहे, परन्तु बाकी के ज्यादातर एक्स्टेन्शन बाज़ार में टिकने में असफल रहे। इस केस में इस बारे में चर्चा की गई है कि एक विपणन अनुसंधान अध्ययन कैसे डेटॉल के विभिन्न ब्रांड एक्स्टेन्शनों के सफल होने के पूर्वानुमान लगाने में मदद कर सकता है। ... More
Reference No: PROD0144(A)Pages: 3Published on: 1, January, 1978
Abstract: Deals with the evaluation of the total productivity effort of the shop management. It refers to the standard products division of a large public limited company. The case looks at the total productivity improvement programme of the company in a historical perspective and then evaluates in quantitative terms the contribution ... More
Reference No: BP0261Pages: 7Published on: 8, January, 2001
Abstract: This case describes the measures initiated by Torrent Cables Limited to fight the recession. The issue is one of strengthening the measures and introducing new initiatives to prevent the company from becoming sick again. In 1989, the torrent group acquired a sick company and initiated a series of measures to turn ... More
Reference No: BP0144(F)Pages: 10Published on: 1, January, 1983
Abstract: Traces the history of the Personnel Cell, and focuses its attention on such personnel functions as manpower planning, recruitment and selection, promotion, salary administration, and non-statutory welfare. A series of issues relating to these functions have been raised to signify their importance to the organization as a whole. ... More
Reference No: F&A0312(B)Pages: 3Published on: 1, January, 1977
Abstract: Gives additional information on losses to correct the accounting treatment followed in Case (A), where losses are ignored. Introduces the concepts of standard loss, abnormal loss, and abnormal gain. Excludes treatment of opening work-in-process. ... More
Reference No: OB0010(M)Pages: 7 Published on: 1, January, 1964
Abstract: A description of the assembly department workers, supervisors, history and present practices. A simple introductory case to small group behaviour, in which the students try to predict productivity and worker satisfaction from the given data. ... More
Reference No: F&A0470EXPages: 27Published on: 19, August, 2004
Abstract: The case is written in the context of its IPO (Initial Public Offering). The case describes the contractual arrangement put in place by Petronet and its business environment. Petronet has been created by the Government of India as a joint venture/private sector entity to facilitate LNG imports in India. ... More
Reference No: OB0024(C2)Pages: 11 Published on: 1, January, 1964
Abstract: A report on the interrelationship of rolled products sales and production with the export department. Students analyze the transcript of a joint meeting in light of the nature of the task to be done. ... More
Reference No: BP0235(E)Pages: 9Published on: 19, February, 1996
Abstract: This case describes the situation faced by the Computer Group of ECIL, a multiproduct, multidivisional company. This Group is one of ECIL's most important Groups in terms of turnover and in terms of the importance of the product. It had developed, through its own efforts, India's first computer and subsequent ... More
Reference No: MAR0294Pages: 5 Published on: 1, January, 1988
Abstract: Highlights the working of a small retail shop (pan house), covering the starting of the shop, present status, products handled, and return on investment with different margins earned on various product categories. This case helps in understanding the functioning of a retailer and the various issues involved in retail management. ... More
Reference No: MAR0285(G)Pages: 7Published on: 1, January, 1985
Abstract: The case presents a review of past research studies carried out for examining doctors' prescription behaviour and for determining promotional mix. It also gives a brief review of the company's marketing information system. It is useful for discussing alternative research methodologies/studies for the phenomenon of doctor's prescription behaviour. The ... More
Reference No: BP0030(B)Pages: 10Published on: 1, January, 1970
Abstract: Describes the events subsequent to the establishment of the rayon tyre cord factory referred to in case (A) (BP0030). The company faces problems of shortage of demand, competition from other producers, pricing difficulties, and the emergence of substitutes through the application of superior technology. The case, therefore, raises issues of ... More
