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  1. Industrial Location: Concepts and Techniques of Analysis **

    Authors: Papola, T S;

    Reference No: ECO0211TEC Pages: 11 Published on: 1, January, 1976

    Abstract: The note primarily explains and attempts to integrate the common concepts and techniques used in the analysis of industrial location. Starting with the various objectives of locational analysis, the note explains, with the help of simple diagrams, the concepts of space cost curves and space revenue curves, and the elements ... More

  2. Prega News: Delivery Challenges in the Pregnancy Ecosystem

    Authors: Roy, Subhadip; Singh, Jyoti;

    Reference No: MAR0553 Pages: 16 Published on: 5, June, 2025

    Abstract: This case is centred on Prega News, a brand owned by Mankind Pharma in India. Prega News began as a pregnancy testing kit but later diversified into a wide range of products catering to every stage of a woman’s pregnancy journey. By 2024, the brand offered a portfolio of products ... More

  3. Indore City Bus Transport Service (A)

    Authors: Raghuram, G; Satyam Shivam Sundaram;

    Reference No: CIPR0003(A) Pages: 16 Published on: 8, January, 2010

    Abstract: Towards the end of 90s, mounting losses forced Madhya Pradesh State Road Transport Corporation (MPSRTC), the sole provider of public transport in Madhya Pradesh, to suspend their urban services. As a consequence, organized public transport services ceased to exist in Indore, the largest metropolitan city of the state of Madhya ... More

  4. Larsen & Toubro Group: A Case Study in Corporate Growth

    Authors: Bhandari, Labdhi R; Kulkarni, G R; Thomas, Philip S;

    Reference No: BP0172 Pages: 45 Published on: 1, January, 1982

    Abstract: This case describes the growth of L&T Limited as a whole and its business groups in particular since inception. Information on two major subsidiaries is also provided. The case is intended as a vehicle for analyzing and discussing issues in corporate growth. Examples of backward integration, possibilities for forward ... More

  5. ABC Corporation

    Authors: Bhandari, Labdhi R;

    Reference No: MAR0184 Pages: 17 Published on: 1, January, 1978

    Abstract: A leading manufacturer of refrigerators is planning to introduce a new product -- an airconditioner. A study is commissioned to understand the target consumers' buying behaviour. The marketing manager, aided by the findings and recommendations of the research group, needs to devise a promotional strategy. The case provides an ... More

  6. Drexel Pharmaceuticals and Chemicals Company (B)

    Authors: Issac, Akkanad M;

    Reference No: PROD0142(B) Pages: 13 Published on: 1, January, 1978

    Abstract: This case is a sequel to Drexel Pharmaceuticals and Chemicals Company (A). It deals with the designing of appropriate production and inventory policies using simulation. The case can illustrate the process of determining production plans consistent with inventory norms. ... More

  7. Villgro Innovation Marketing Private Limited: Building last mile delivery model using entrepreneurs

    Authors: Bhamoriya, Vaibhav; Abhishek;

    Reference No: CMA0815 Pages: 15 Published on: 31, March, 2015

    Abstract: Ashutosh Sinha is managing VIMPL as rural distribution business involving Villgro stores and village level entrepreneurs (VLE). After spending two years in evolving the business model which provides sustainable products to improve rural livelihood, he has recently started selling FMCG products through VIMPL network. As he decides to expand the ... More

  8. Xplora Design Skool: India's Premier Vocational Multimedia Education Company

    Authors: Vyas, Preeta H; Swarup, Rohit;

    Reference No: MAR0372 Pages: 21 Published on: 1, January, 2006

    Abstract: Mr. Rohit Swarup, Director of Xplora Design Skool (XDS) was reviewing the report and recommendations made by a student group on selection of towns where XDS could open centres to exploit the opportunity of significant interest in multimedia in the country in February 2004. He was particularly interested in the process ... More

  9. Processes and Projects (India) Limited (A)

    Authors: Bhattacharyya, S K;

    Reference No: F&A0281(A) Pages: 10 Published on: 1, January, 1976

    Abstract: PPIL is engaged in activities ranging from pure consultancy to total turnkey projects in high-technology fields, most of them of a pioneering nature. Case (A) describes how, faced with the various problems related to the high degree of diversity in the nature of projects and their geographical dispersion, the need ... More

  10. Production Costing Software (PCS): A Software Reverse and Re-engineering Project

    Authors: Rao, V Venkata; Rama Rao, T P; Yegneshwar, S;

    Reference No: CISG0055 Pages: 16 Published on: 3, May, 1999

    Abstract: This case describes a software reverse and re-engineering project that Softco India has undertaken for Food Products International, Netherlands, through NRESI, Netherlands, owned by a non-resident Indian. ... More

  11. The Fertilizer Specialists' Plea for Distribution of Fertilizers in Bholapur District

    Authors: Gupta, V K;

    Reference No: CMA0069 Pages: 7 Published on: 21, February, 1966

    Abstract: The case deals with policy decisions on fertilizer distribution arrangement in a setting where agricultural production is of great importance where it depends on adequate and timely distribution of fertilizers together with necessary credit arrangements. ... More

  12. ONDC: Catalysing Digital Transformation in India's E-Commerce Landscape

    Authors: Tiwari, Tara; Setia, Pankaj;

    Reference No: CDT0003 Pages: 17 Published on: 10, October, 2025

    Abstract: Open Network Digital Commerce (ONDC) is a Government of India initiative aimed at democratising e-commerce in India by encouraging fair competition and eliminating platform monopolies. It leverages open protocol to allow businesses of all sizes and industries to join its network, consistently adding new categories and participants since its launch. ... More

  13. Idea Cellular Limited

    Authors: Jain, Rekha; Sinha, Piyush Kumar; Singh, Manjari;

    Reference No: IITCOE0002 Pages: 36 Published on: 8, November, 2010

    Abstract: Idea Cellular Limited (ICL), a part of the Aditya Birla conglomerate, faced transitional challenges in 2008 as it evolved into a pan Indian player using both inorganic and organic growth paths within the extremely competitive mobile market in India. The areas of concern were in the growth of rural business, management ... More

  14. The Electronics Corporation of India Limited (ECIL) (D)

    Authors: Manikutty, S;

    Reference No: BP0235(D) Pages: 12 Published on: 19, February, 1996

    Abstract: This case describes the situation faced by the Consumer Electronics Group (CEG) of ECIL, a multiproduct, multidivisional company. CEG is mainly in the business of manufacturing and marketing black and white and colour TVs. It was among the earliest manufacturers of TVs and had built a solid brand image in ... More

  15. Structured Systems Analysis and Design: An Illustration

    Authors: Rama Rao, T P;

    Reference No: CISG0084TEC Pages: 11 Published on: 21, June, 2005

    Abstract: This note introduces the structured systems analysis and design methodology though a running example. It presents the use to Context Diagram, Data Flow Diagram (DFD), Entity Relationship Diagram (ERD), and Data Dictionary, in analyzing and designing information systems. The note also illustrates data table design and process implementation and presents ... More

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