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  1. Swachh Bharat Mission: Addressing Open Defecation at Massive Scale in Rural India (B)

    Authors: Iyer, Parameswaran; Pandey, Ajay; Vashisht, Mahima; Smith Daniel W;

    Reference No: JSW0001(B) Pages: 16 Published on: 27, April, 2022

    Abstract: This case is the second of a three-part series that follows the managerial, strategic, and communications decisions of the Swachh Bharat Mission (SBM) or Clean India Mission, the flagship programme of the Government of India to eliminate the practice of open defecation (i.e., not using a toilet) from 2014 to 2019. ... More

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