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Search results for 'marketing management 1'

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  1. RUDI Rural Distribution Network of SEWA: Creating the Fortune for the Bottom of the Pyramid

    Authors: Jaiswal, Anand Kumar; Ghose, Atanu; Palan, Harit;

    Reference No: MAR0409 Pages: 18 Published on: 7, August, 2009

    Abstract: Promoted by the Self Employed Women's Association (SEWA), Rudi Multi Trading Company Limited was established in 2004 with the twin objectives of facilitating a linkage between poor rural farmers and rural consumers, and promoting internal generation of funds in villages. The company worked to unite two parties, small and medium farmers ... More

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  2. Urvashi Textile Mills**

    Authors: Vora, M N;

    Reference No: MAR0005 Pages: 7 Published on: 1, January, 1965

    Abstract: Dissatisfied with the present wholesaling system, the mill wants to change its distribution channels policy. It plans to bypass the wholesalers and go to upcountry semiwholesalers directly. The case includes the recommendations of a consultant as to why, how and what should be done with respect to the company's ... More

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  3. Elastomers in India

    Authors: Gupta, Tirath; Ahuja, Vinod;

    Reference No: CMA0687TEC Pages: 18 Published on: 1, January, 1989

    Abstract: The note presents some facts and observations pertaining to natural, synthetic, and reclaimed rubber production, marketing, and processing. Issues on demand-supply management, pricing policy, marketing organizations, etc. have been raised. ... More

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  4. Getit: Managing the Salesforce in Changing Times

    Authors: Abhishek; Koshy, Abraham;

    Reference No: MAR0442 Pages: 13 Published on: 14, February, 2014

    Abstract: The case is about journey of Getit Infoservices Pvt. Ltd which has been pioneer in Yellow Pages industry in India. With the emergence of internet and voice in directional media, Getit has to deal with new competitors who have challenged its leading player status. The role of the salesforce becomes ... More

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