Register / Login
All
  1. Home
  2. Search results for: 'marketing management'

Filter By

Currently Shopping by:

  1. Remove This Item Language: English
Clear All
Discipline
  1. Communication (3)
  2. Economics (5)
  3. Human Resource Management (3)
  4. IT and Systems (10)
  5. Innovation and Entrepreneurship (8)
  6. International Business (2)
  7. Management Education (2)
  8. Marketing (49)
  9. Operations Management (15)
  10. Organizational Behaviour (8)
  11. Public Policy and Law (3)
  12. Quantitative Methods (6)
  13. Strategic Management (24)
Sector
  1. Agriculture and Animal Husbandry (8)
  2. Banking Finance Insurance (BFI) (1)
  3. Cooperatives (2)
  4. Government (1)
  5. Health (5)
  6. Infrastructure (2)
  7. Manufacturing (24)
  8. Miscellaneous (2)
  9. Public Sector (1)
  10. Telecom and Software (6)
  11. Trade (3)
  12. Transportation and Logistics (1)
State
  1. Delhi (2)
  2. Gujarat (13)
  3. Karnataka (2)
  4. Kerala (1)
  5. Maharashtra (8)
  6. Rajasthan (1)
  7. Tamil Nadu (1)
  8. Uttar Pradesh (1)
  9. West Bengal (1)
Product Type
  1. Case (70)
  3. Graphic Case (1)
  4. Technical Note (9)

Search results for 'marketing management'

Related Searches: marketing management cas, marketing management case st, marketing management 1, marketing management case, marketing management cases

per page

  1. Rattangarh Gramodhyog Mandal

    Authors: Moulik, T K;

    Reference No: CMA0451 Pages: 6 Published on: 4, November, 1977

    Abstract: This case is based on field observations about marketing of wool by the growers to an organized sector run by the Khadi and Gramodhyog. It brings out the problems of price negotiations, quality control, and related marketing problems which need to be solved for efficient management. ... More

    Buy Case

  2. Go Car Autos, Karnavati

    Authors: Raghuram, G;

    Reference No: MAR0314 Pages: 8 Published on: 24, June, 1998

    Abstract: This case focuses on the after sales service (experience) that a customer of a luxury car received. The implication on customer perceived costs and system for source improvements are discussed. ... More

    Buy Case

  3. Koala Kabs: Trouble In Transportation Terrain?

    Authors: Roy, Subhadip; Singh, Jyoti; Choudhary, Shruti;

    Reference No: MAR0540 Pages: 12 Published on: 17, April, 2024

    Abstract: This case is on cab service run exclusively by women drivers (Koala Kabs) founded by Shailja Mittal (Shailja) and Anmol Gupta in Delhi in 2016. The journey was not easy, as Shailja faced challenges in developing a cost-effective value proposition and convincing parents to pay more for the service. However, the ... More

    Buy Case

  4. Urvashi Textile Mills**

    Authors: Vora, M N;

    Reference No: MAR0005 Pages: 7 Published on: 1, January, 1965

    Abstract: Dissatisfied with the present wholesaling system, the mill wants to change its distribution channels policy. It plans to bypass the wholesalers and go to upcountry semiwholesalers directly. The case includes the recommendations of a consultant as to why, how and what should be done with respect to the company's ... More

    Buy Case

  5. HSBC: Facilitating Trade Finance using Blockchain

    Authors: Sahay, Arvind; Tiwari, Tara;

    Reference No: MAR0513 Pages: 19 Published on: 19, May, 2020

    Abstract: HSBC (The Hong Kong and Shanghai Banking Corporation Limited) Holdings Plc. is a part of various trade finance consortia which aimed to digitise the traditional paper-based trade finance process. It had successfully executed multiple trade finance pilots using a blockchain based platform Voltron and was launching its Contour blockchain trade ... More

    Buy Case

  6. Getit: Managing the Salesforce in Changing Times

    Authors: Abhishek; Koshy, Abraham;

    Reference No: MAR0442 Pages: 13 Published on: 14, February, 2014

    Abstract: The case is about journey of Getit Infoservices Pvt. Ltd which has been pioneer in Yellow Pages industry in India. With the emergence of internet and voice in directional media, Getit has to deal with new competitors who have challenged its leading player status. The role of the salesforce becomes ... More

    Buy Case

Items 76 to 81 of 81

per page

My Cart

You have no items
in your shopping cart.

video title

video content