Reference No: CIPR0020(B)Pages: 13Published on: 22, April, 2015
Abstract: Cost-benefit analyses for the new greenfield airport 'Notre Dame des Landes' near Nantes (France) were tools to justify major sunk costs expenditures. A structured approach to forecasting traffic over the long run and to infer appropriate revenues versus costs are essential parts of it. A scenario-based approach was chosen which ... More
Reference No: MAR0526(A)Pages: 21Published on: 29, June, 2022
Abstract: Affected by the COVID-19 pandemic and the associated lockdowns, the management team at digital-first, Indian cosmetics brand SUGAR is deliberating over ways to respond to the new development in its influencer strategy. SUGAR grew into an INR 100-crore brand digitally by delivering content that was relevant to its young, urban ... More
Reference No: MAR0526(B)Pages: 2Published on: 29, June, 2022
Abstract: Affected by the COVID-19 pandemic and the associated lockdowns, the management team at digital-first, Indian cosmetics brand SUGAR is deliberating over ways to respond to the new development in its influencer strategy. SUGAR grew into an INR 100-crore brand digitally by delivering content that was relevant to its young, urban ... More
Reference No: MAR0265(E)TECPages: 6Published on: 1, January, 1981
Abstract: Describes the sales management practices of a cross-section of Indian organizations. The decision areas about which actual illustrations of practices of specific organizations are: 1) allocation of tasks between own sales personnel and the distributors/dealers, 2) recruitment, training and development of sales personnel, 3) sales effort planning, target, quota setting, call norms, ... More
Reference No: CMA0592TECPages: 10Published on: 1, January, 1984
Abstract: Briefly explains various terms and concepts frequently used or misused in the day-to-day dealings in financial matters in the agricultural sector. The idea is to give the reader the correct understanding of these concepts for proper usage. ... More
Reference No: MAR0230TECPages: 15Published on: 1, January, 1979
Abstract: How advertising affects the economic development of a country in various ways is explained here. Advertising may shift the demand curve for a class of products. It also brings about product differentiation between various brands of a product and helps in improving the quality of a product by inducing the ... More
Reference No: BP0323(B)Pages: 32Published on: 19, August, 2008
Abstract: This is a sequel to Barber and Barwil (A): Strategic Options (BP0323(A)). It consists of presentations that include recommendations by the project team to the Board of Directors of the Wilh Wilhelmsen (WW) group and the Board's consequent decisions in September, 2004. This is also a bridge to WMS (A): ... More
Reference No: PROD0203TECPages: 9Published on: 1, January, 1989
Abstract: The objective of this note is two-fold: first to discuss the need for prototyping in system design, and second to discuss the usefulness of the Demodesigner package in developing prototypes of user interfaces. Part I of the note discusses the concept of prototyping, various kinds of prototypes and the advantages ... More
Reference No: ECO0358TECPages: 5Published on: 17, November, 2015
Abstract: The technical note defines the concept of the shutdown point discussed in the textbooks on microeconomics and considers two exceptions to the general proposition. Both the exceptions apply to the case of an airline business when the decision to discontinue a loss making route that does not meet even the ... More
Reference No: STR0495Pages: 21Published on: 13, April, 2026
Abstract: The case examines the history, evolution, and future course of a major online travel booking firm, EaseMyTrip. The case, written from the perspective of one of the founders and based on both primary and secondary data, assesses EMT’s strategic and operational strengths. Moreover, the case poses critical questions about ... More
Reference No: PROD0190TECPages: 5Published on: 1, January, 1984
Abstract: Describes an organization's experience in organizing the productivity programme. The technical and organizational aspects are dealt in the context of an engineering industry. The implementation of productivity programme is also discussed with the shop?level experience. ... More
Reference No: MAR0418Pages: 27Published on: 6, October, 2010
Abstract: Established in 1984 and based in India, Hero Honda has become the world's largest two wheeler manufacturer. Over the years, the company made inroads with its famous campaign 'Fill it - Shut it - Forget it' and also had grown to be ?World No.1' two wheeler company in terms of ... More
Reference No: CMA0669TECPages: 11Published on: 1, January, 1988
Abstract: Describes the poverty alleviation programmes in the country. Discusses the factors which hamper the development of rural areas and questions the Sixth Plan strategy of classifying the rural poor as a single category of "rural population below the poverty line." Instead, the note suggests two categories - 1) extremely poor or ... More
