Search results for 'and'

Authors: Abhishek; Mukherjee, Saral; Patra, Yogita;

Reference No: MAR0512(A) Pages: 21 Published on: 16, May, 2020

Abstract: UrbanClap was setup in October 2014 to address the opportunity of bringing the workforce from the unorganised sector into the mainstream using the power of technology. It was an on-demand marketplace for services available through a mobile app. In the initial years, UrbanClap, developed as horizontal marketplace, saw intense competition from ... More

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Authors: Mukherjee, Saral; Patra, Yogita; Abhishek;

Reference No: MAR0512(B) Pages: 3 Published on: 16, May, 2020

Abstract: UrbanClap was setup in October 2014 to address the opportunity of bringing the workforce from the unorganised sector into the mainstream using the power of technology. It was an on-demand marketplace for services available through a mobile app. In the initial years, UrbanClap, developed as horizontal marketplace, saw intense competition from ... More

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Authors: Ramachandran, K;

Reference No: BP0232 Pages: 10 Published on: 6, July, 1994

Abstract: The case discusses the humble beginnings of Transelektra Domestic Products Limited which has introduced brand names such as Goodknight Mosquito Repellers, Snaggy Diapers, and Hit Aerosol Insecticides. The case narrates the painful experience of its promoter in setting up the company and the subsequent innovative strategies followed in developing the ... More

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Authors: Ramanathan, K V;

Reference No: F&A0073 Pages: 4 Published on: 1, January, 1964

Abstract: The case discusses the policy with regard to amortisation of goodwill paid on acquisition. ... More

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Authors: Nathan, S V; Bhandari, Labdhi R;

Reference No: MAR0291 Pages: 32 Published on: 1, January, 1986

Abstract: Expert Advertising Agency was a mediumsized advertising agency which wished to increase its billing to a level comparable with that of the top few in the industry, and to acquire the stature of a market leader. expert wished to formulate a marketing strategy in order to achieve this growth. ... More

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Authors: Premchander; Agarwalla, Sobhesh Kumar;

Reference No: F&A0487 Pages: 17 Published on: 21, September, 2010

Abstract: National Mineral Development Corporation (NMDC), a company owned predominantly by the Government of India, undertakes a further public offering (FPO). The key issue in the FPO is the pricing of a share which is infrequently traded. As compared to earlier issues in the recent past, the conflict between the Government's ... More

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Authors: George, P S;

Reference No: CMA0362 Pages: 12 Published on: 4, October, 1975

Abstract: Describes the findings of an evaluation study of the poultry duck farms in Assam. The case can be used to illustrate the yardsticks for evaluating the performance of a programme. ... More

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Authors: Barua, Samir K;

Reference No: QM0174TEC Pages: 5 Published on: 1, January, 1982

Abstract: Explains the procedure for locating the points at which a function reaches its extreme values. ... More

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Authors: Jain, Abhinandan K; Vyas, Preeta H;

Reference No: MAR0276(B) Pages: 6 Published on: 1, January, 1981

Abstract: The case describes preliminary analysis done on the data collected in Phase II of the research described in Case (A) (MAR0276(A)). It can be used for understanding and evaluating the preliminary data analysis. Use of some nonparametric statistical techniques could be demonstrated for making inferences about different segments ... More

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Authors: Jaiswal, Anand Kumar; Palan, Harit;

Reference No: MAR0415 Pages: 27 Published on: 10, June, 2010

Abstract: The case describes how Radio Mirchi dealt with competition in the Bangalore FM radio market. Radio Mirchi's market share in Bangalore started declining within a few months of its successful launch, following the entry of new competitors in the market. The case discusses strategies adopted by the company to regain ... More

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Authors: Desai, D K;

Reference No: CMA0183 Pages: 9 Published on: 20, November, 1969

Abstract: This case is prepared from the research project entitled "Management of production distribution of hybrid Bajra seed in Gujarat." This is used to teach the concepts of demand elasticities and also the methodology to conduct surveys for dem estimates. ... More

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Authors: Desai, D K;

Reference No: CMA0024 Pages: 7 Published on: 20, December, 1966

Abstract: The state minister for agriculture revenue was worried about the unsatisfactory production of food crops. A research project was conducted to find the variations in yield of crops within the State and to suggest "better" land use planning. The teaching focus is on planning. ... More

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Authors: Sharma, Rajat; Chandwani, Rajesh ;

Reference No: MAR0550 Pages: 11 Published on: 29, November, 2024

Abstract: The Tinytrails mobile application was a comprehensive tool for parents designed to track and support the development of their children from birth to the age of two years. However, despite its potential benefits and the significant need for such a solution, the app did not gain the expected traction. This ... More

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