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Authors: Balakrishnan, K;

Reference No: F&A0312(B) Pages: 3 Published on: 1, January, 1977

Abstract: Gives additional information on losses to correct the accounting treatment followed in Case (A), where losses are ignored. Introduces the concepts of standard loss, abnormal loss, and abnormal gain. Excludes treatment of opening work-in-process. ... More

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Authors: Singh, Kunwar Milind; Trivedi, Shekhar; Jaiswal, Anand Kumar;

Reference No: MAR0535 Pages: 21 Published on: 13, April, 2023

Abstract: In 2007, Ranjit Singh and Ravi Shankar Bose founded Fugumobile, a digital marketing firm, in Shanghai, China’s financial hub. Fugumobile served a wide range of clients, including multinational companies (MNCs) and domestic Chinese businesses, by providing various digital marketing services such as e-commerce, customer relationship management (CRM), digital transformation, digital ... More

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Authors: Kar, Sanjay Kumar;

Reference No: MAR0393(A) Pages: 21 Published on: 11, December, 2007

Abstract: The case deals with strategy and launch plan of Indian operations of MakeMytrip.com (MMT)--an exciting online travel service provider. This case discusses challenges and opportunities existed in the online travel market during the launch phase. The management felt that there was plenty of opportunities but anticipated competition in ... More

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Authors: Kulkarni, G R;

Reference No: BP0033(B) Pages: 7 Published on: 1, January, 1970

Abstract: Includes recommendations of a committee appointed by the government to review the working of the corporation and suggest changes in the organizational structure. In the context of data provided in case (A) (BP0033), raises the issues of future strategy of the company and the policies and structure needed to implement ... More

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Authors: Pathak, Akhileshwar;

Reference No: STR0472 Pages: 8 Published on: 3, January, 2023

Abstract: Phones 4U Limited (P4U) was a highly successful intermediary company, retailing mobile phones and selling mobile phone services for the major mobile phone operators in the UK. In 2014, two of the mobile phone operators left P4U. EE Limited, the only remaining partner, announced a year in advance that ... More

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Authors: Tripathi, Sanjeev; Sahay, Arvind;

Reference No: MAR0464 Pages: 13 Published on: 16, March, 2015

Abstract: Narayana, the head of Market Dynamic’s (MD) Telecom vertical was working on the data analysis plan for the research on the telecom project that they had done for CWP. CWP was a well known consultant and had conducted a research with MD to generate consumer insights in the telecom ... More

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Authors: Dixit, M R; Verma, Sanjay;

Reference No: BP0351 Pages: 10 Published on: 1, October, 2013

Abstract: This case provides an opportunity to identify and discuss issues in sustenance of an incumbent's strategy in the changing environment. The context is the practice of Nadi Nidan (pulse diagnosis) and treatment of disorders based on this according to Ayurveda, the ancient system of Indian medicine. It describes the functioning ... More

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Authors: Menon, C D;

Reference No: BP0100TEC Pages: 15 Published on: 1, January, 1977

Abstract: The note contains edited excerpts from thirteen interviews on managerial effectiveness with chief executives and senior departmental heads of private and public enterprises. It raises several issues for discussion, including questions such as: (a) What constitutes managerial effectiveness? (b) How to appraise effectiveness? (c) Perceptions and opinions on the effectiveness ... More

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Authors: Jaiswal, Anand Kumar; Singh, Sachin Kumar; Manu, A;

Reference No: MAR0446(B) Pages: 21 Published on: 31, March, 2014

Abstract: The case deals with marketing research study undertaken to introduce a new product in the market. The company was planning to introduce Cerenity, a toilet seat sanitizer for women who frequently use shared restrooms. The case discusses the conclusive study undertaken involving quantitative marketing research. The research team carried out ... More

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Authors: Raghuram, G; Mehta, Pranav;

Reference No: CIPR0009 Pages: 39 Published on: 18, May, 2011

Abstract: It was December 13, 2010. The Government of Uttar Pradesh announced their plan to urbanize the entire area along the Yamuna Expressway (YE) in order to prevent haphazard growth of urban sprawls on the flanks of the YE. The YE was conceived in 1997 as a dream project of Ms Mayawati, the then ... More

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Authors: Bhatt, Anil;

Reference No: BP0158TEC(D) Pages: 3 Published on: 1, January, 1979

Abstract: The note discusses control through audit. In particular, it discusses the forms of audits, the role of the CAG, and criticism of the role of audit. ... More

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Authors: Shah, B G; Sheth, N R; Gandhi, J S;

Reference No: F&A0174(C) Pages: 4 Published on: 1, January, 1970

Abstract: Case (C) examines the role of a specialist in a bank, and analyses the way an agricultural scientist is absorbed within the traditional banking organization. ... More

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Authors: Vora, M N;

Reference No: MAR0285(G) Pages: 7 Published on: 1, January, 1985

Abstract: The case presents a review of past research studies carried out for examining doctors' prescription behaviour and for determining promotional mix. It also gives a brief review of the company's marketing information system. It is useful for discussing alternative research methodologies/studies for the phenomenon of doctor's prescription behaviour. The ... More

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Authors: Kulkarni, G R;

Reference No: BP0030(B) Pages: 10 Published on: 1, January, 1970

Abstract: Describes the events subsequent to the establishment of the rayon tyre cord factory referred to in case (A) (BP0030). The company faces problems of shortage of demand, competition from other producers, pricing difficulties, and the emergence of substitutes through the application of superior technology. The case, therefore, raises issues of ... More

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