Reference No: MAR0485Pages: 11Published on: 11, July, 2016
Abstract: This case depicts a managerial problem faced by Tradition and Trust, a traditional sweet and snack manufacturer, which is 100 year old family business manufacturing, retailing and exporting rewri, gajjak, sweets, namkeens and other confectionery products. Like other traditional sweet and snack manufactures, they are facing the challenge of consumers’ shift ... More
Reference No: MAR0530Pages: 20Published on: 30, December, 2022
Abstract: Sunit Raj was the Vice President, Marketing of Schematic Software Company (SSC), a Software-as-a-Service (SaaS) company. He was pondering how to preserve the company’s growth momentum it had achieved over the last few years. In the third quarter of 2021, the company’s valuation reached USD 25 billion, representing a year-over-year ... More
Reference No: MAR0449TECPages: 7Published on: 14, July, 2014
Abstract: With customers embracing a mobile lifestyle, mobile devices have increased the customer touch points available to marketers. This has led to development of field of mobile marketing wherein companies reach customers through different formats. Quick Response (QR) code is one of the most widely used option available to mobile marketers. ... More
Reference No: CMA0531Pages: 16Published on: 1, January, 1980
Abstract: Gujarat State Marketing Federation came into existence in 1975 as an apex of six regional federations. Though the regional federations saw the immediate benefit for organizing the apex, they soon found that the apex was competing with the members in many areas. The Chief Executive of the Apex Federation introduced a ... More
Reference No: MAR0556Pages: 21Published on: 30, April, 2025
Abstract: The case study is centred around Amar Chitra Katha (ACK), discussing the developments and trends for the company after 2010. The brand underwent significant changes both internally and externally between 2010 and 2024. The discussion dilemma is related to the growth strategy around managing the 4Ps and the collaborative strategies through which the ... More
Reference No: MAR0520Pages: 28Published on: 26, November, 2020
Abstract: The Tashkent Files (TTF) disrupted the whole movie trade by defying the predictions. Made on the “political conspiracy” genre in Bollywood, TTF, rejected by major critics of the nation, became one of the most successful movies of 2019. The movie, made off a budget of INR 60 million, grossed INR 250 million at ... More
Reference No: BP0353Pages: 6Published on: 25, January, 2013
Abstract: The case is based on an organization that is guided by the mission to help an under-privileged community. The strategy of the organization therefore is coloured by absence of concern for financial viablity. After becoming aware of the need to enhance operational efficiency, the CEO realizes that a re-engineering of ... More
Reference No: ECO0242TECPages: 3Published on: 1, January, 1977
Abstract: Emphasizes the importance of systematic research in the framework of the relevant export-marketing environment for formulating export business strategy at the firm level. It explains the concepts of "export market environment" and "export business strategy" and points out some important decisions that a corporate unit planning export marketing has to ... More
Reference No: CMA0242Pages: 12Published on: 19, October, 1972
Abstract: As there were few studies which threw light on the actual use pattern of pesticides by farmers, the Pesticide Association of India sponsored pesticides market studies in five selected districts of the country. Some of the findings of these studies, which would be very useful in developing a marketing strategy ... More
Reference No: MAR0194Pages: 8Published on: 1, January, 1978
Abstract: The market position of a large and regionally dominant matches manufacturer has eroded over the years. A market research study reveals interesting facts about the preferences, attitudes and behavior of consumers and retailers. A creative marketing strategy is required to stay on top of a price conscious market. ... More
Reference No: CMA0226(B)Pages: 16Published on: 22, January, 1973
Abstract: This is a follow up of case A. It tells about the new strategy suggested to the company by a marketing consultant. This strategy is based on action research and survey of the command area. While the marketing consultant advocates this strategy for adoption the company has reservations and does ... More
Reference No: CMA0197Pages: 7Published on: 20, August, 1970
Abstract: Raises the question whether the non-availability of credit with the farmers is responsible for the drop in demand for fertilizers. This problem is highlighted in the context of a changing agriculture which visualizes new technology as well as expansion in irrigation resources, besides the existing technology. Because of this context ... More
Reference No: CMA0566Pages: 11Published on: 1, January, 1983
Abstract: Describes the working of a state-level apex fishery cooperative - MFCCA. The status of fishery industry in the state, prevalent fish marketing flows and marketing system have been included as background material. Details of the working of fishermens primary cooperative societies have been covered. An overview of the MFCCA, its ... More
Reference No: MAR0090Pages: 14Published on: 1, January, 1972
Abstract: The case outlines the information needs of a company in planning the introduction of any product. The investigation process used by the company's marketing research executive for meeting the various information needs is given. Students are expected to evaluate the investigation process and the information generated by the research. On ... More
Reference No: MAR0202Pages: 6Published on: 1, January, 1978
Abstract: A medium sized radio company is reviewing its product and marketing strategy in light of the shifting emphasis from stationary to portable radios in the industry. The marketing manager wants to estimate the stage in product life cycle and the future trends for both types of radios. ... More
