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  1. A Note on Randomized Respinse Surveys

    Authors: Laha, Arnab Kumar;

    Reference No: QM0249TEC Pages: 7 Published on: 28, November, 2005

    Abstract: In this technical note we discuss some useful techniques for gathering sensitive data. We discuss three methods of Randomized response surveys warner's methods, unrelated questions method and a method for gathering sertives quantitative data. All there methods has been extensively field tested and has been found to be of great ... More

  2. Tata Nano in Singur: An (In)Fertile Landscape for Industrialization? (A)

    Authors: Rai, Rajnish;

    Reference No: PSG0146(A) Pages: 17 Published on: 13, June, 2023

    Abstract: In 2008, amidst widespread farmers’ agitation over land acquisition issues, Ratan Tata, despite investing ₹300 crores, was compelled to abandon the Tata Nano project in Singur. Using Kingdon’s multiple agenda setting model, this case examines why despite the huge victory of West Bengal’s Left Front government in 2006 on the motto ... More

  3. Tata Nano in Singur: An (In)Fertile Landscape for Industrialization? (B)

    Authors: Rai, Rajnish;

    Reference No: PSG0146(B) Pages: 4 Published on: 13, June, 2023

    Abstract: In 2008, amidst widespread farmers’ agitation over land acquisition issues, Ratan Tata, despite investing ₹300 crores, was compelled to abandon the Tata Nano project in Singur. Using Kingdon’s multiple agenda setting model, this case examines why despite the huge victory of West Bengal’s Left Front government in 2006 on the motto ... More

  4. Landvi Marketing Society **

    Authors: George, P S;

    Reference No: CMA0026 Pages: 11 Published on: 1, January, 1965

    Abstract: The case covers export promotion activities of a leading manufacturer of lime juice and describes the problems in promoting its sales in the overseas market. ... More

  5. RUDI Rural Distribution Network of SEWA: Creating the Fortune for the Bottom of the Pyramid

    Authors: Jaiswal, Anand Kumar; Ghose, Atanu; Palan, Harit;

    Reference No: MAR0409 Pages: 18 Published on: 7, August, 2009

    Abstract: Promoted by the Self Employed Women's Association (SEWA), Rudi Multi Trading Company Limited was established in 2004 with the twin objectives of facilitating a linkage between poor rural farmers and rural consumers, and promoting internal generation of funds in villages. The company worked to unite two parties, small and medium farmers ... More

  6. Standard Swings Limited

    Authors: Desai, P V; Bhattacharyya, S K;

    Reference No: F&A0326 Pages: 4 Published on: 1, January, 1978

    Abstract: Mr. Ajoy Gupta has invented electrically operated automatic swings. As part of establishing the manufacturing project, he is required to present before the financing bank a set of projected cash receipts and payments, income statement, and balance sheet, in addition to certain policy inputs. Identification of various policy inputs and ... More

  7. Import and Manufacture of Tractors and Power Tillers in India: Past, Present and Future**

    Authors: Patel, S M;

    Reference No: CMA0148TEC Pages: 14 Published on: 6, November, 1968

    Abstract: Describes the growth of farm power, especially tractors power tillers, in India. The note includes information on firms which manufacture tractors/power tillers in collaboration with foreign firms. Familiarizes students with the past, present, future trends of the input industry concerned. ... More

  8. The Quest for Gold: Communications Challenge

    Authors: Tripathi, Sanjeev; Dhandhania Agrawal, Kopal;

    Reference No: MAR0475 Pages: 18 Published on: 16, February, 2016

    Abstract: OGQ was founded by Geet Sethi and Prakash Padukone with the mission to support potential Olympic medal winners, in achieving their dream, with the help of all the stakeholders; and the vision to scout for potential talent and identify their needs. It had eminent personalities from sports who understood the ... More

  9. Ketto: India’s Most Successful Crowdfunding Platform

    Authors: Jain, Akshat; Pandey, Ajay; Jain, Prateek;

    Reference No: MAR0546 Pages: 23 Published on: 30, August, 2024

    Abstract: This case is about setting the strategic direction for Ketto, one of the major medical crowdfunding sites in India. Ketto was founded on August 15, 2012, by Varun Sheth, Kunal Kapoor, and Zaheer Adenwala. As one of the first peer-to-peer fundraising platforms in India, Ketto initiated a revolution in the digital fundraising ... More

  10. Gujarat Narmada Valley Fertilizers & Chemicals Limited: Rerouting water supply pipeline from Gadkhol to Bharuch

    Authors: Ravichandran, N;

    Reference No: O&DS0002 Pages: 16 Published on: 16, October, 2023

    Abstract: Gujarat Narmada Valley Fertilizers and Chemicals Limited (GNFC) received a communication in October 2021 from Western Railways (WR) directing GNFC to remove the pipeline adjacent to railway bridge no. 502 near Bharuch, which was used pump water to GNFC plant reservoir from Gadkhol water storage. This storage is located 11 km south of ... More

  11. Dr. Swati Bhargava: The Nepal Earthquake, Travel to Ahmedabad

    Authors: Ravichandran, N;

    Reference No: QM0277 Pages: 13 Published on: 29, March, 2017

    Abstract: The case describes the hardships faced by Dr. Swati Bhargava, an academician when she was stranded in Kathmandu, Nepal after an earthquake in April 2015. The Kathmandu airport was closed for operations after the earthquake. Even though Dr. Bhargava had a confirmed ticket to Ahmedabad via Delhi from Kathmandu by an ... More

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