Reference No: CMA0714Pages: 15Published on: 1, January, 1993
Abstract: The paper industry in India is highly capital intensive and has grown rapidly in the past. Interesting to note that the number of pulp and paper units have increased from 17 in the early 1950's to 250 in 1985, and production of paper and paperboards from 1,35,000 tonnes in 1951 to 15,00,000 tonnes in 1985 - a ... More
Reference No: STR0457Pages: 26Published on: 15, May, 2023
Abstract: This case presents the situation in which Tony Fernandes, the chief executive officer (CEO) of AirAsia Group of Companies, had to decide whether to re-enter the Japanese aviation market. In August 2011, Fernandes entered Japan with his no-frills low-cost carrier (LCC) by establishing AirAsia Japan (AAJ) in partnership with All Nippon ... More
Reference No: CIIE0010Pages: 26Published on: 1, January, 2018
Abstract: The case tells the story of a first generation entrepreneur, Dhirendra Singh, and his struggle for 15 years to establish a mango pulp based beverage marketing company without any external support and funding. The case highlights the travails that Dhirendra goes through in marketing an undifferentiated product such as mango drink ... More
Reference No: MAR0036(A)Pages: 5Published on: 1, January, 1965
Abstract: The case deals with purchase of imported items by an authorized agent and the implications of government policy on the planning of the company. ... More
Reference No: PSG0092(A)Pages: 32Published on: 31, March, 2004
Abstract: The case focuses on the bidding decision faced by Bharti Cellular Limited in the context of the fourth cellular licensing for cellular services in India. The Department of Telecommunications (DOT) announced the guidelines for the fourth cellular operator's license using the GSM standard in the 1800 MHz range, on January 5, 2001. There ... More
Reference No: CISG0002TECPages: 10Published on: 1, January, 1992
Abstract: Learning is a very general term encompassing a wide variety of activities and is, hence difficult to define. It has commonly been regarded as the process of assimilating knowledge leading to increased understanding, summarization of experience, or any process which helps improve performance over time. Machine learning is an area ... More
Reference No: QM0242Pages: 19Published on: 23, October, 2000
Abstract: Farmaid Tractors Limited (FTL) was a tractor company with a 20% market share, and aiming to be the market leader within next five years. The tractor industry in India had become very competitive, with growth in capacity outstripping the growth in demand. Customer preference and demands had changed in the context ... More
Reference No: MAR0071Pages: 15Published on: 1, January, 1968
Abstract: The case involves the students in a realistic situation wherein they have to understand the consumption behaviour and buying pattern of the consumers with regard to bread, and develop a distribution plan for a large public sector bakery set up in Ahmedabad, keeping fully in view the types of retail ... More
Reference No: PSG0120(B)Pages: 21Published on: 8, February, 2015
Abstract: This case should be taught after (A) case. This case study discusses how the stakeholders of the (A) can sit together can discuss prepare first the activities of the project, draw the network diagram, develop a critical path. The discussion further proceeds when these stakeholders through the discussion develop risk ... More
Reference No: CMHS0044TECPages: 11Published on: 31, May, 2018
Abstract: Over the last decade, the focus on diseases has shifted from communicable to Non-Communicable diseases, such as cardiovascular diseases, diabetes, cancer and respiratory tract infections. Chronic diseases are linked to life style choices such as unhealthy eating habits, physical inactivity, smoking and drinking. Unhealthy life style choices cause imbalance in ... More
Reference No: OB0224Pages: 18Published on: 31, March, 2016
Abstract: The case, “Shivani Carriers Pvt. Ltd.: Managing Employee Motivation at the Bottom of the Pyramid”, has been designed to teach students about the basic principles of employee motivation. The case is also a representative example of the problems faced by small and medium-sized businesses in employee acquisition, motivation, and retention, ... More
Reference No: ECO0237Pages: 13Published on: 1, January, 1977
Abstract: The case discusses how the passing of the Water (Prevention and Control of Pollution) Act affects the working of the smallscale chemical units located in the Industrial Estate at Nandesari. ... More
Reference No: PROD0228(A)Pages: 8Published on: 23, February, 1995
Abstract: This case provides information about Lotus Thread Company Limited (LTCL); about the past and present company situation, production range, manufacturing process, regional sales, competition with other manufacturers, sales and production planning, dispatch planning and inventory. This case is helpful in examining the various decision areas related to logistics, as would ... More
Reference No: PROD0287(B)Pages: 3Published on: 4, July, 2006
Abstract: Hakkai Creates has been supplying precision plastic parts to one of its key customers (who had moved its operations to China) from a plant in China. The end product of this customer has failed in the global market. Hakkai Creates is looking for option-should it return back to Niigata or ... More
Reference No: MAR0508Pages: 19Published on: 17, October, 2019
Abstract: Shriram Transport Finance Company Ltd. (STFCL), flagship company of Shriram group, India’s largest player in commercial vehicle finance is trying to transition to Fintech based model from Relationship based model in order to provide end consumers with speed, convenience, choice and savings as digital transactions had reached an all-time ... More