Search results for 'ii'

Authors: Iyer, Lakshmi; Babu, Deepak; Raju, Roshan; Dash, Saurav; Gupta, Sandeep;

Reference No: CTL0004 Pages: 9 Published on: 11, October, 2024

Abstract: Gujarat, known as the textile capital, was home to CareTaker Logistics’ (CTL) headquarters. The corporation that operated the freight brokering service aimed to dominate this market in the state. Nearly ten years ago, CTL’s creator and owner, Rishi Desai, founded the company. CTL expanded its operations throughout Gujarat’s ... More

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Authors: Sharma, Meenakshi;

Reference No: COMM0009 Pages: 31 Published on: 27, August, 2012

Abstract: As a new corporation, the Delhi Metro (DMRC) began its relationship with the media, with a clean slate, and its care with the public relations function made for the establishment of a very cordial relationship with the print media and led to positive image building in the public eye. However, ... More

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Authors: Ghura, Amarpreet Singh; Karna, Amit;

Reference No: CIIE0007 Pages: 14 Published on: 26, October, 2016

Abstract: This case describes a situation in which Malkit Singh Bal (Bal) partner of Bal Roadlines shares with Mr. Ghura, who was about to be hired as consultant for Bal Roadlines, about the rise in issue of fraud and crime done by the fleet drivers and asked him to help a ... More

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Authors: Thomas, Nobin; Mehrotra, Sonia; Vohra, Neharika; Vatavwala, Sanket;

Reference No: CIIE0024 Pages: 16 Published on: 11, May, 2022

Abstract: Three college friends came together to start 'Santa Express'—an on-demand delivery service serving customers for pickup and delivery of handy and non-perishable goods in Kochi, Kerala. The idea was based partly on market research and raw intuition. While they were initially able to grab public attention with their social ... More

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Authors: Jain, Abhinandan K;

Reference No: MAR0493(B) Pages: 16 Published on: 13, October, 2017

Abstract: Case presents the discussion in a meeting at MMT for sharply defining the decision areas, understanding and finalising the webpage options to be tested, criteria to be used for choosing the best option, and the methodology to be adopted for testing the options. The case provides description and discussion on: ( ... More

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Authors: Raghuram, G; Satyam Shivam Sundaram; Patni, Himanshu;

Reference No: CIPR0003(B) Pages: 35 Published on: 8, January, 2010

Abstract: Towards the end of 90s, mounting losses forced Madhya Pradesh State Road Transport Corporation (MPSRTC), the sole provider of public transport in Madhya Pradesh, to suspend their urban services. As a consequence, organized public transport services ceased to exist in Indore, the largest metropolitan city of the state of Madhya ... More

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Authors: Jain, Abhinandan K; Dixit, M R; Bhat, Ramesh; Maheshwari, Sunil Kumar;

Reference No: MAR0383 Pages: 14 Published on: 14, July, 2006

Abstract: Abstract The case describes locations, facilities, infrastructure, market, manpower, customer profile, competition and performance of one training and experimentation outlet. It also describes different types of experiments (operations, service, and customer related) conducted at the outlet. Outlet in-charge / sales officer is faced with the issues of deciding what research/ experiments ... More

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