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  1. Case (27)

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  1. Airtel: Pricing in an Era of Cannibalization and Transition to Data

    Authors: Sahay, Arvind; Tiwari, Tara;

    Reference No: MAR0496 Pages: 21 Published on: 5, October, 2018

    Abstract: Bharti Airtel, the Indian global Telecommunications Company, witnessed one of its most challenging phases ever. Being the market leader, Airtel experienced a shift from voice to data with its data revenue proliferating. But the new entrant Jio changed the landscape of the Indian Telecom Industry by offering free services and ... More

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  2. ABC State Road Transport Corporation: Fuelling Plan of Buses

    Authors: Raghuram, G; Padmanabhan, Geeta;

    Reference No: QM0224 Pages: 14 Published on: 1, January, 1992

    Abstract: This case describes how the fueling plan of buses can affect the fuel expenditure, since the prices of fuel differ in various locations. The objective of this case is to pick up fuel at the cheapest points, ensuring that there is enough fuel to travel from one fueling point to ... More

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  3. Cloud Kitchen Operations at Terra Food Co

    Authors: Roy, Debjit; Budhiraja, Shikhar; Hyder, Md. Muaz;

    Reference No: STR0470 Pages: 18 Published on: 16, August, 2023

    Abstract: In recent years, there has been a major shift in the dining preferences of consumers, more so, after the current Covid-19 crisis. Considering safety and hygiene, now, consumers would rather enjoy food in the comfort of their homes as against dining out. This change has completely revolutionized the food service ... More

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  4. Trauma with Delta Airlines

    Authors: Raghuram, G; Venkataraman, Krishnan;

    Reference No: MAR0349 Pages: 16 Published on: 1, January, 2003

    Abstract: This case is based on the real life experience of an emotionally traumatic incident, caused due to the poor servicing by Delta Airlines, and their travel agent. The post incident communication and the subsequent proceedings in the Consumer Court are discussed in the case. The case brings out interesting aspects ... More

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  5. Online Implementation of the RTE Mandate

    Authors: Ranganathan, Kavitha;

    Reference No: IS0139 Pages: 12 Published on: 18, June, 2019

    Abstract: This case chronicles the events in the life of a security guard who would like to enroll his five-year-old daughter in a private school under the Right to Education Act (RTE). Section 12(1)(c) of the RTE Act mandates that private schools reserve at least 25 % of their seats for children from ... More

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  6. Passenger Train: Crew Scheduling in Indian Railways - A Case of Vadodara Division

    Authors: Raghuram, G; Rao, V Venkata; Saha, Jahar;

    Reference No: QM0223 Pages: 13 Published on: 1, January, 1992

    Abstract: This case describes the running of passenger trains within the Vadodara division for which the crew needs to be organized. Since passenger trains are scheduled services, crew schedules can be developed in advance and are called as crew links. Various decisions can be evaluated like impact of various rest restrictions ... More

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  7. The Struggling Entrepreneurs: Case of SRD **

    Authors: Rao, T V;

    Reference No: OB0054 Pages: 2 Published on: 1, January, 1974

    Abstract: The life history of an entrepreneur who has a lot of potentiality, imaginativeness and ideas but who cannot put them into practice due to over?ambitiousness. An example of how he has been struggling to operationalize his ideas. ... More

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  8. ReMaterials: Scaling up frugal innovation solutions

    Authors: Mendonca, Valerie; Moses, Aditya Christopher; Sharma, Supriya;

    Reference No: CIIE0020 Pages: 12 Published on: 31, March, 2022

    Abstract: ReMaterials was started in 2012 by Hasit Ganatra, when he realised the potential of an alternate product that could cater to the current needs of people living in slums. Slums are characterised by inadequate facilities, one of which is durable housing. Ganatra observed that metal sheets were the most commonly used ... More

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  9. Urban Health: Ahmedabad City, India (A)

    Authors: Ramani, K V;

    Reference No: CMHS0036(A) Pages: 9 Published on: 13, February, 2015

    Abstract: Urbanization is an important demographic shift worldwide, marking a nation’s march from an agricultural based economy to an industrialized and service-based economy. By 2050, over 70% of the world’s population would be living in cities. Urbanization is one of the leading global trends of the 21st century that has a ... More

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  10. HONEYVEDA: Scaling Startup Presence Across the Honey Value Chain

    Authors: Dani, Reeva; Mendonca, Valerie; Singh, Sukhpal;

    Reference No: CIIE0038 Pages: 23 Published on: 11, March, 2026

    Abstract: HoneyVeda was founded in 2019 by Hardik Joshi, a business-analyst-turned-apiarist, to promote ethical beekeeping practices and produce and sell high-quality honey. To realise this vision, the startup partnered with farmers, farmer producer organisations (FPOs) and government agencies to supply beekeeping equipment, deliver training to novice beekeepers and produce honey from bee ... More

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  11. Society for Creation of Opportunity through Proficiency in English

    Authors: Ravi, Jayanti S; Vijaya Sherry Chand;

    Reference No: RJMC0021 Pages: 16 Published on: 13, June, 2012

    Abstract: The Chief Executive Officer of SCOPE (Society for Creation of Opportunity through Proficiency in English) has to decide which of two models, a public-private partnership model which trained interested youth in the language and certified them, or an Only Assessment Scheme, which only tested and certified candidates, needed to receive ... More

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  12. Inventory Management In India Post

    Authors: Barua, Samir K; Raghuram, G;

    Reference No: PROD0254 Pages: 19 Published on: 24, April, 2003

    Abstract: The items used by India Post can be classified into two broad categories: a) security items and b) non-security items. Security items are items that can be easily converted into cash, such as stamps, postal stationery, service stamps, Indian Postal Order, Kisan Vikas Patra and National Savings Certificates. The non-security ... More

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  13. Bharadwaj Aushadalay

    Authors: Dixit, M R; Verma, Sanjay;

    Reference No: BP0351 Pages: 10 Published on: 1, October, 2013

    Abstract: This case provides an opportunity to identify and discuss issues in sustenance of an incumbent's strategy in the changing environment. The context is the practice of Nadi Nidan (pulse diagnosis) and treatment of disorders based on this according to Ayurveda, the ancient system of Indian medicine. It describes the functioning ... More

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  14. Manpasand Beverages Ltd: Agile Capabilities for Sustained Growth

    Authors: Banerjee, Arindam;

    Reference No: CIIE0010 Pages: 26 Published on: 1, January, 2018

    Abstract: The case tells the story of a first generation entrepreneur, Dhirendra Singh, and his struggle for 15 years to establish a mango pulp based beverage marketing company without any external support and funding. The case highlights the travails that Dhirendra goes through in marketing an undifferentiated product such as mango drink ... More

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  15. Queuing for Railway Reservation for Gujarat Mail

    Authors: Raghuram, G; Padmanabhan, Gita;

    Reference No: PROD0216 Pages: 14 Published on: 1, January, 1992

    Abstract: This case describes the reservation process for Gujarat Mail at the Ahmedabad railway station. Data is provided on the demand pattern for reservations and related transactions. An appropriate queuing system will have to be designed to ensure reasonable service levels to the customer. The possible impact of computerization would also ... More

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