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  1. Modern Bakeries (I) Limited (P): Objectives and Accomplishments

    Authors: Murthy, K R S;

    Reference No: BP0071 Pages: 21 Published on: 1, January, 1976

    Abstract: Describes the process of formulation of objectives of Modern Bakeries, a public enterprise. Provides a good basis for evaluating the objectives and for discussing the accomplishments of the company with respect to its objectives. The objectives were formulated after the government accepted a recommendation by the Administrative Reforms Commission that ... More

  2. Publicity Van

    Authors: Shingri, P M;

    Reference No: CMA0627 Pages: 7 Published on: 1, January, 2000

    Abstract: This case describes in detail the functioning of an audio-visual van. It is useful for managers concerned with promotional activities in the rural areas. It deals with aspects such as planning, mobilizing resources, scheduling the tour programme, motivation of staff, and public relations in the field. ... More

  3. Air Deccan (D)

    Authors: Pandey, Ajay; Raghuram, G; Jain, Rekha; Poddar, Shweta;

    Reference No: F&A0481(D) Pages: 29 Published on: 17, July, 2008

    Abstract: Air Deccan planned to raise ` 450 crore by selling up to 26 per cent stake to professional investor(s). This was the consequence of a debt that needed to be paid. The situation was grim for Air Deccan. There were pending law suits and some of the top management executives were leaving ... More

  4. Bank of Baroda's Branding Exercise (A)

    Authors: Sharma, Meenakshi;

    Reference No: COMM0006(A) Pages: 7 Published on: 26, February, 2010

    Abstract: The case deals with the branding exercise undertaken by Bank of Baroda in June 2005. It sets the context of the changing industry environment, and describes how the bank took the decision to undertake a repositioning exercise through a major transformation. At the same time, the top management recognized that changes ... More

  5. Mahanagar Municipal Dairy (F) **

    Authors: Varshneya, K L;

    Reference No: F&A0082(F) Pages: 8 Published on: 1, January, 1969

    Abstract: Provides an opportunity to make a cost-benefit analysis in a public sector organization. It also provides an opportunity to analyse the cost of capital in public sector organisation. The case raises issues regarding the inclusion of certain benefits accruing to the public in the calculation of return. This is to ... More

  6. Rotary Club of Madras: Open Defecation Free Communities Project

    Authors: Parmar, Ashis Jalote; Raghuram, G.;

    Reference No: BP0393 Pages: 25 Published on: 16, February, 2016

    Abstract: This case describes the social cultural challenges confronted by Mr. Srikanth, President, Rotary Club, Chennai in making a village near Chennai in rural Tamil Nadu, Open Defecation Free (ODF). It highlights the role of a non-profit organization such as the Rotary Club and behavioural change consultants such as Feedback Foundation ... More

  7. GMR KUAEL: The Longest Road PPP

    Authors: Raghuram, G.; Udaykumar, Prashanth D.; ;

    Reference No: CIPR0026 Pages: 27 Published on: 18, November, 2016

    Abstract: GMR Infrastructure Limited (GMRIL) had to make a decision on its continued role in the 555.48 km Kishangarh Udaipur Ahmedabad (KUA) Expressway Project, India's then longest road public-private partnership (PPP) project. GMR had terminated the contract citing NHAI's failure in fulfilling Conditions Precedent (CP) of providing (i) environment clearance (EC), (ii) ... More

  8. Air Deccan (C)

    Authors: Pandey, Ajay; Raghuram, G; Jain, Rekha; Poddar, Shweta;

    Reference No: F&A0481(C) Pages: 10 Published on: 17, July, 2008

    Abstract: Air Deccan planned to raise Rs. 450 crore by selling up to 26 per cent stake to professional investor(s). This was the consequence of a debt that needed to be paid. The situation was grim for Air Deccan. There were pending law suits and some of the top management executives were ... More

  9. Sanjay: The Branch Manager **

    Authors: Shah, B G; Krishna, Gopal;

    Reference No: F&A0147 Pages: 11 Published on: 1, January, 1971

    Abstract: Sanjay, the branch manager, is dissatisfied with his performance evaluation during 1965. He has doubts about the soundness of the appraisal system where five different functionaries at the head office evaluate performance. Each functionary evaluates the manager's performance with respect to the work (deposits, advances, public relations, inspection, follow-ups, etc.) for ... More

  10. The Evolution of Dubai’s Healthcare Ecosystem: Towards Becoming a Global Medical Tourism Hub

    Authors: Moses, Aditya Christopher; Shukla, Rahul Kumar ;

    Reference No: CMHS0048 Pages: 6 Published on: 4, October, 2024

    Abstract: The case explores the transformation of Dubai’s medical industry from being a net exporter to an importer. The public health policy changes have led to this transformation and now the focus is slowly shifting towards what marketing initiatives can be taken to make Dubai a medical tourism hub. ... More

  11. Parsana Health Centre: Nurturing a Healthy Lifestyle

    Authors: Thomas, Sujo; Titus, Nidhi; Suggala, Susmita; Sinha, Piyush Kumar;

    Reference No: MAR0494 Pages: 15 Published on: 7, December, 2017

    Abstract: Parsana Health Centre Private Limited, one of the pioneers of the organized fitness industry in the city, of Ahmedabad, had been actively engaged in inculcating, nurturing and promoting a healthy lifestyle to the general public through fitness regimes over the last two decades. The thirteen Parsana centres in the different ... More

  12. The (Ir)resistible Job Offer

    Authors: Kulkarni, Vaibhavi;

    Reference No: COMM0019 Pages: Published on: 5, March, 2018

    Abstract: The case revolves around a job offer received by Vinita Upadhyay, a journalist working with a regional daily. Taking up the offer would mean a shift from journalism and require her to join the public relations industry. The case provides three different perspectives regarding this offer. It begins with Upadhyay’ ... More

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