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  1. Ticket Pricing in Sports

    Authors: Tripathi, Sanjeev;

    Reference No: MAR0478TEC Pages: 13 Published on: 17, March, 2016

    Abstract: Ticket pricing is an important source of revenue for sports events. This note explains the ticket pricing practices that are followed for sports events. It discusses, pricing objectives, the determinants of prices and various pricing strategies in this field. This note will be useful to PGP participants for pricing and ... More

  2. Royal Challengers Bangalore: Pricing of Tickets at the Stadium

    Authors: Sahay, Arvind; Tiwari, Tara;

    Reference No: MAR0498 Pages: 17 Published on: 5, February, 2019

    Abstract: Royal Challengers Bangalore, an IPL franchise cricket team, was representing Bangalore city in the Indian Premier League (IPL). The team had a huge fan following and a brand valuation of USD 88 million in 2017. RCB made profits worth INR 3.15 crore for the first time in FY 17. Tickets formed a very small ... More

  3. Sports Sponsorship Valuation and Pricing

    Authors: Tripathi, Sanjeev;

    Reference No: MAR0460TEC Pages: 6 Published on: 16, March, 2015

    Abstract: This note aims at introducing the students to the concept of sponsorship valuation and pricing. It explains challenges to sponsorship valuation, factors affecting valuation. It discusses sources of sponsorship value and various approaches for sponsorship valuation like cost plus pricing, historical data approach, equivalent opportunity approach, etc. It also highlights ... More

  4. Vardhman Special Steels Limited (VSSL): Growth and Pricing for a Tier 2 Supplier

    Authors: Sahay, Arvind; Tiwari, Tara;

    Reference No: MAR0524 Pages: 18 Published on: 30, December, 2021

    Abstract: Vardhman Special Steels Limited (VSSL), a Ludhiana based Special Steels manufacturer supplied 98% of its steel to automotive sector. It has recently collaborated with Aichi steel, Japan with the aim of improving the quality of their steel, increasing capacity, and reducing cost. However, COVID 19, a global pandemic, hit their plans as ... More

  5. CCI: Optimal Floor Pricing Model for the E-Auction Market

    Authors: Narayanaswami, Sundaravalli;

    Reference No: O&DS0001 Pages: 8 Published on: 3, August, 2023

    Abstract: The Cotton Corporation of India Ltd. (CCI) is a Miniratna company of the Government of India (GoI), under the Ministry of Textiles. CCI has been serving in the field of marketing of Indian cotton for the past five decades. As an independent entity under GoI, CCI undertakes Minimum Support Price ... More

  6. Tanishq: Pricing, Retail Selling and Inventory Management of Jewellery

    Authors: Sahay, Arvind; Tiwari, Tara;

    Reference No: MAR0518 Pages: 20 Published on: 9, November, 2020

    Abstract: The Indian jewellery market is highly fragmented and ruled over by local players. Many unethical practices exist in the jewellery market, like the under caratage of gold, misrepresentation of quality, etc. Tanishq, part of Tata Group, is known for maintaining high ethical standards and delivering value to its customers through ... More

  7. Hundred Million Dollar Beta

    Authors: Varma, Jayanth R.; Virmani, Vineet;

    Reference No: F&A0534 Pages: 8 Published on: 11, July, 2016

    Abstract: This case is about the practical and conceptual issues involved in estimating the beta of a company for the purpose of computing the cost of capital using the CAPM (Capital Asset Pricing Model). In many applications of the CAPM in the classroom, the beta is assumed to be known or ... More

  8. Sai Coating: Detonation Spray Gun

    Authors: Sahay, Arvind;

    Reference No: MAR0505 Pages: 6 Published on: 2, May, 2019

    Abstract: Sai Coating, a small entrepreneurial firm, was one of the three firms that had received the license from ARCI for marketing the Detonation Spray Coating (DSC). Sai Coating made and sold the detonation gun (D-Gun) to three sectors, namely: Wire Drawing, Textiles and Aero components. The coating enhanced the life ... More

  9. The Mispriced ADRs of Allied Irish Banks

    Authors: Jacob, Joshy; Varma, Jayanth R.;

    Reference No: F&A0519 Pages: 9 Published on: 31, March, 2015

    Abstract: After the global financial crisis of 2008, Allied Irish Banks (AIB) was rescued by the Irish government.During 2013 and 2014, the tiny fraction of shares remaining with the public appeared to be vastly overvalued in the Irish stock market. The American Depository Receipts (ADRs) of AIB appeared to be overvalued even relative ... More

  10. Whatfix: Product Innovation, Selling, Pricing and Customer Experience Management for a New Category—DAP

    Authors: Tiwari, Tara; Sahay, Arvind;

    Reference No: MAR0533 Pages: 23 Published on: 16, August, 2023

    Abstract: The Digital Adoption Platform (DAP) software market had just started to gain traction. Whatfix was emerging (and was recognised) as a leader in the DAP space. When the company had entered the market, its products had been industry-agnostic. However, with the acceleration in digital transformation triggered by the COVID-19 pandemic, ... More

  11. Developing MIS for National Innovation Foundation: Choosing Process, Product and Vendor

    Authors: Verma, Sanjay; Sharma, Priyanka;

    Reference No: CISG0133 Pages: 37 Published on: 31, March, 2016

    Abstract: National Innovation Foundation (NIF) was a partner organization of the Honey Bee Network (HBN), which was a networked organization of individuals, innovators, farmers, scholars, academicians, policy makers, entrepreneurs and non-governmental organizations (NGOs). The HBN worked to create a network of grassroot innovators and acknowledged him/her by protecting the IPR ... More

  12. Aggois: Last-Mile Financing for Small-Holder Farmers

    Authors: Vemireddy, Vidya; Deb, Shrey; Yadav, Shweta;

    Reference No: CIIE0027 Pages: 17 Published on: 12, October, 2021

    Abstract: The business model adopted by Aggois model aimed at resolving the problem of farmer financing — particularly, the lack of receivables financing, which left them (farmers) with no option but to choose between high rates with delayed payments under MSP or prompt payments at lower rates in private transactions. The product ... More

  13. Making Metro Rail Work in Developing Countries: Overcoming Ridership and Financial Management Challenges

    Authors: Chakrabarti, Sandip; Verma, Muskan;

    Reference No: CTL0006 Pages: 32 Published on: 19, May, 2025

    Abstract: Against the backdrop of India’s unprecedented investments in urban and regional rail-based mass transportation systems, this case introduces Ms. Anuradha Dey, the Managing Director (MD) of a major Metro Rail Corporation, who is leading a major metro rail construction program in a medium-sized city of India. Ms. Dey is ... More

  14. Retail Pricing Strategies: In Class Exercise

    Authors: Tripathi, Sanjeev; Abhishek;

    Reference No: MAR0426EX Pages: 21 Published on: 21, November, 2012

    Abstract: With the retail landscape becoming increasingly competitive, retailers tend to differentiate themselves through innovative pricing strategies. One practice that is become increasingly common is that of Price Guarantees. This in-class exercise allows for a dynamic situation wherein retailers change the prices depending on the response from the customers. The exercise ... More

  15. ISGEC (B): Product Adaptation and Pricing

    Authors: Chhokar, Jagdeep S; Jain, Abhinandan K;

    Reference No: MAR0307(B) Pages: 18 Published on: 1, January, 1996

    Abstract: The case describes the situation of an Indian company that has successfully supplied chlorine containers, manufactured according to British specifications, to a buyer in Malaysia. The same buyer has a requirement for ammonia containers and has been using ammonia containers manufactured according to Japanese specifications. The company has to decide ... More

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