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Authors: Verma, Pramod;
Reference No: P&IR0052(B) Pages: 4 Published on: 1, January, 1976
Abstract: This case is a sequence to National Utility Corporation (A) P&IR0052. It discusses the process of management- union negotiations. The output of the process is also covered. The case may be used as the second part of a two- part collective bargaining exercise. ... More
Authors: Bhatnagar, Deepti; Dixit, M R;
Reference No: BP0276 Pages: 2 Published on: 25, July, 2002
Abstract: This case describesg the experience of one of the customers of Deep Valley Solutions Limited (DVS), a software product development company located in Bangalore, Karnataka State. DVS develops and sells packaged software that supports the management of supply chain. Roger Smith is the coordinator from customer end. His company has ... More
Authors: Varma, Jayanth R.;
Reference No: F&A0506 Pages: 6 Published on: 1, January, 2013
Abstract: This case deals with hedging and risk management in companies. Surya Textiles had significant export revenues in euros and was looking for innovative ways of hedging foreign exchange risk to make their treasury a profit centre. Target Redemption Forward which hedged the euros into dollars was an attractive option which ... More
Authors: Mathur, Ajeet;
Reference No: BP0319(C) Pages: 29 Published on: 1, December, 2010
Abstract: The case describes the turnaround of Thermax Limited and risk management after growth stall and an organisational crisis requiring evaluation and restructuring of the business portfolio. The conflicts between sustainable growth and shareholder value are addressed through selective internationalisation, new collaborations for innovations in disruptive technologies and strategic management of ... More
Authors: Yadav, Babulal;
Reference No: BP0396 Pages: 27 Published on: 23, November, 2016
Abstract: Trouble was brewing for Nestle in India with a lab test finding MSG in Maggi noodles, a product brand which had been adjudged ‘most powerful’ and ‘most trusted’ in India;it was being banned in different parts of the country. Paul Bulcke, CEO of Nestle SA, arrived in New Delhi ... More
Authors: Tripathi, Sanjeev;
Reference No: MAR0459TEC Pages: 7 Published on: 30, March, 2015
Abstract: Ambush marketing is becoming an increasingly common predatory practice against sponsorships. It is important that managers develop an understanding of the fundamental of ambush marketing and this note is meant to provide this. This note defines and explains the concept of ambush marketing and its typology, It discusses the reasons ... More
Authors: Vijaya Sherry Chand;
Reference No: RJMC0015TEC Pages: 6 Published on: 19, November, 2010
Abstract: This note provides a very brief introduction to some of the sociological terms and concepts used in discussions on the socio-political environment. It is primarily meant for the use of the students of the course Socio-cultural Environment of Business, offered at the Indian Institute of Management, Ahmedabad. However, it can ... More
Authors: Sharma, Meenakshi;
Reference No: COMM0024 Pages: 15 Published on: 30, December, 2019
Abstract: The case deals with Axel Motor’s expansion into India and the clash between expectations and communication styles of the Indian subsidiary and Headquarters. While the subsidiary wants to follow a responsive, market-driven approach to product design and marketing strategy, the top management is driven by the strong belief that ... More
Authors: Ranganathan, Kavitha;
Reference No: IS0150 Pages: 6 Published on: 30, October, 2025
Abstract: The case revolves around Zoya Hariri, an analyst who works in the Customer Feedback group of an upcoming airline based in India. When analysing changes in the Net Promoter Score, Hariri realised that the company was facing rising customer dissatisfaction. Although the overall NPS for the company had been increasing, ... More
Authors: Sundararaman, Ragavan; Joshi, Shilpa; Gupta, Vishal;
Reference No: OB0244 Pages: 14 Published on: 18, November, 2021
Abstract: Sardar Patel farm is a 150-acre organic farm located in Kathwada, Gujarat, India with 125 farmers living and working on the farm. Dr Dinesh Patel, a cardiologist and second-generation Farm leader, played a vital role in converting the farm from chemical farming to natural farming. Though he was successful in this ... More
Authors: Maheshwari, Sunil Kumar; Bhat, Ramesh; Kaur, Rupinder; Wadhwa, Rakesh;
Reference No: IRC0001 Pages: 13 Published on: 11, July, 2005
Abstract: Aviva, UK's largest insurance group, had successfully established itself as a competitor in the Indian insurance market. However, it still faced problems like other insurance companies related to retaining its sales force. The company was looking forward to grow further and capture untapped markets. This case describes the importance and ... More
Authors: Bhatnagar, S C; Kaul, Mohan;
Reference No: QM0137(B) Pages: 22 Published on: 1, January, 1978
Abstract: Describes information requirements and reporting formats for the situation described in Case (A) QM0137(A). The rationale for some reports is discussed, and some changes in documents and their flows are suggested. The computer configuration available for implementing the new system is provided for a detailed design of the new ... More
Authors: Chudasama, Nishchal; Raghuram, G;
Reference No: MAR0350 Pages: 10 Published on: 27, April, 2003
Abstract: The case ventures to explore the typical distribution channel in the Indian market. The case revolves around his company, Logistics Solutions, a 100-year-old trading and distribution firm, which provides carrying and forwarding services to JOSH Denims, a leading manufacturer and marketer of denim garments. Over a year, an entire tier ... More
Authors: Raghuram, G;
Reference No: PSG0091 Pages: 17 Published on: 24, September, 2003
Abstract: The management of the Vadodara Halol Toll Road Company Limited (VHTRL) was worried about the toll revenues. The actual revenues as a proportion of the projected revenues had declined from 63 percent to 34 percent over the three financial years of operation. Given the cash flows, the VHTRL could run smoothly only ... More
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