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  1. Dr. Shekhawat

    Authors: Goel, Abhishek; Vohra, Neharika;

    Reference No: OB0200 Pages: 18 Published on: 24, January, 2007

    Abstract: A commonplace issue in organizations is handling larger than life leaders. These leaders often have larger than life status in their field and the organization usually gets overwhelmed with the presence of such leaders. Sometimes narcissism in leaders potentially hurts the organization in the long run. This case highlights a ... More

  2. Defining Competency Levels for Different Roles

    Authors: Oza, Purvi; Varkkey, Biju;

    Reference No: P&IR0202EX Pages: 4 Published on: 15, November, 2006

    Abstract: Competencies are the underlying knowledge, skills and attributes necessary to successfully perform a job. The exercise deals with developing competency framework for specific jobs. The exercise is done in context of an academic institute which provides various courses on management. The purpose of the exercise is to study/define different ... More

  3. National Utility Corporation (B)

    Authors: Verma, Pramod;

    Reference No: P&IR0052(B) Pages: 4 Published on: 1, January, 1976

    Abstract: This case is a sequence to National Utility Corporation (A) P&IR0052. It discusses the process of management- union negotiations. The output of the process is also covered. The case may be used as the second part of a two- part collective bargaining exercise. ... More

  4. Deep Valley Solutions Limited, Bangalore: Experience of Roger Smith, Representative, NCC

    Authors: Bhatnagar, Deepti; Dixit, M R;

    Reference No: BP0276 Pages: 2 Published on: 25, July, 2002

    Abstract: This case describesg the experience of one of the customers of Deep Valley Solutions Limited (DVS), a software product development company located in Bangalore, Karnataka State. DVS develops and sells packaged software that supports the management of supply chain. Roger Smith is the coordinator from customer end. His company has ... More

  5. Hedging with Target Redemption Forward

    Authors: Varma, Jayanth R.;

    Reference No: F&A0506 Pages: 6 Published on: 1, January, 2013

    Abstract: This case deals with hedging and risk management in companies. Surya Textiles had significant export revenues in euros and was looking for innovative ways of hedging foreign exchange risk to make their treasury a profit centre. Target Redemption Forward which hedged the euros into dollars was an attractive option which ... More

  6. Thermax (C)

    Authors: Mathur, Ajeet;

    Reference No: BP0319(C) Pages: 29 Published on: 1, December, 2010

    Abstract: The case describes the turnaround of Thermax Limited and risk management after growth stall and an organisational crisis requiring evaluation and restructuring of the business portfolio. The conflicts between sustainable growth and shareholder value are addressed through selective internationalisation, new collaborations for innovations in disruptive technologies and strategic management of ... More

  7. Maggi Noodles: Challenges of Total Recall in India: Managing Corporate Environment

    Authors: Yadav, Babulal;

    Reference No: BP0396 Pages: 27 Published on: 23, November, 2016

    Abstract: Trouble was brewing for Nestle in India with a lab test finding MSG in Maggi noodles, a product brand which had been adjudged ‘most powerful’ and ‘most trusted’ in India;it was being banned in different parts of the country. Paul Bulcke, CEO of Nestle SA, arrived in New Delhi ... More

  8. Ambush Marketing: An Introduction

    Authors: Tripathi, Sanjeev;

    Reference No: MAR0459TEC Pages: 7 Published on: 30, March, 2015

    Abstract: Ambush marketing is becoming an increasingly common predatory practice against sponsorships. It is important that managers develop an understanding of the fundamental of ambush marketing and this note is meant to provide this. This note defines and explains the concept of ambush marketing and its typology, It discusses the reasons ... More

  9. Introducing Some Sociological Terms for a Study of the Socio-Political Environment

    Authors: Vijaya Sherry Chand;

    Reference No: RJMC0015TEC Pages: 6 Published on: 19, November, 2010

    Abstract: This note provides a very brief introduction to some of the sociological terms and concepts used in discussions on the socio-political environment. It is primarily meant for the use of the students of the course Socio-cultural Environment of Business, offered at the Indian Institute of Management, Ahmedabad. However, it can ... More

  10. Axel Motors

    Authors: Sharma, Meenakshi;

    Reference No: COMM0024 Pages: 15 Published on: 30, December, 2019

    Abstract: The case deals with Axel Motor’s expansion into India and the clash between expectations and communication styles of the Indian subsidiary and Headquarters. While the subsidiary wants to follow a responsive, market-driven approach to product design and marketing strategy, the top management is driven by the strong belief that ... More

  11. Customer Loyalty at Sky Airways

    Authors: Ranganathan, Kavitha;

    Reference No: IS0150 Pages: 6 Published on: 30, October, 2025

    Abstract: The case revolves around Zoya Hariri, an analyst who works in the Customer Feedback group of an upcoming airline based in India. When analysing changes in the Net Promoter Score, Hariri realised that the company was facing rising customer dissatisfaction. Although the overall NPS for the company had been increasing, ... More

  12. Ambush Marketing: Attack and Defense

    Authors: Tripathi, Sanjeev;

    Reference No: MAR0462TEC Pages: 11 Published on: 18, March, 2015

    Abstract: As sponsorship is gaining in importance in the overall communication strategy for firms, so is the practice of ambush marketing. This note discusses strategies that can be used by firms to ambush and also how to prepare for defense from ambush attacks. It also discusses how consumers perceive and react ... More

  13. Aviva Life Insurance Direct Sales Force: Maintaining the Growth Imperative

    Authors: Maheshwari, Sunil Kumar; Bhat, Ramesh; Kaur, Rupinder; Wadhwa, Rakesh;

    Reference No: IRC0001 Pages: 13 Published on: 11, July, 2005

    Abstract: Aviva, UK's largest insurance group, had successfully established itself as a competitor in the Indian insurance market. However, it still faced problems like other insurance companies related to retaining its sales force. The company was looking forward to grow further and capture untapped markets. This case describes the importance and ... More

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