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  1. Prayas by Sanofi-Aventis in India: Making Healthcare Accessible to the Bottom of the Pyramid

    Authors: Palan, Harit; Jaiswal, Anand Kumar; Singh, Jagdip; Sharma, Garima;

    Reference No: MAR0422 Pages: 31 Published on: 14, November, 2011

    Abstract: Prayas is a unique healthcare initiative, launched in India by Sanofi-Aventis, a French multinational pharmaceutical company, with the objectives of updating the medical knowledge of doctors in semi-urban and rural areas, bridging the gap between diagnosis and treatment, and making available quality medicines at affordable prices. This case discusses the ... More

  2. Steel Authority of India Limited: A Public Sector Holding Company (A & B condensed)

    Authors: Murthy, K R S;

    Reference No: BP0169 Pages: 23 Published on: 1, January, 1979

    Abstract: The case combines the SAIL (A) & (B) cases and provides some additional new information. The questions and answers in the Parliament on SAIL included in Case (B) along with the organizational details of the holding company in Case (A) help pose the question as to why the SAIL holding company ... More

  3. HSBC: Facilitating Trade Finance using Blockchain

    Authors: Sahay, Arvind; Tiwari, Tara;

    Reference No: MAR0513 Pages: 19 Published on: 19, May, 2020

    Abstract: HSBC (The Hong Kong and Shanghai Banking Corporation Limited) Holdings Plc. is a part of various trade finance consortia which aimed to digitise the traditional paper-based trade finance process. It had successfully executed multiple trade finance pilots using a blockchain based platform Voltron and was launching its Contour blockchain trade ... More

  4. Customer Loyalty at Sky Airways

    Authors: Ranganathan, Kavitha;

    Reference No: IS0150 Pages: 6 Published on: 30, October, 2025

    Abstract: The case revolves around Zoya Hariri, an analyst who works in the Customer Feedback group of an upcoming airline based in India. When analysing changes in the Net Promoter Score, Hariri realised that the company was facing rising customer dissatisfaction. Although the overall NPS for the company had been increasing, ... More

  5. Max-Value Stores, Inc.

    Authors: Gujarathi, Mahendra;

    Reference No: F&A0494 Pages: 6 Published on: 12, July, 2012

    Abstract: The Max-Value Stores case provides an opportunity for students to apply the understanding of various financial reporting topics (revenue recognition, liability de-recognition, accounting changes, and deferred taxes) to determine the applicable GAAP for recognizing gift card ?breakage?, the estimated amount of gift cards that is unlikely to be redeemed. The ... More

  6. Industrial Relations: Old and New (B)

    Authors: Sheth, N R; Dixit, L M;

    Reference No: P&IR0038(B) Pages: 10 Published on: 1, January, 1972

    Abstract: A continuation of Case (A) P&IR0038(A), this case describes the changes in the industrial relations structure of the company following expansion of the production programme and the appointment of a personnel manager. It also gives an account of how pressures of technology and market, combined with managerial changes ... More

  7. Cochin International Airport Limited (A)

    Authors: Varkkey, Biju; Raghuram, G;

    Reference No: PSG0098(A) Pages: 44 Published on: 5, April, 2006

    Abstract: Cochin International Airport Limited (CIAL) is the first airport in the joint sector, with large-scale public participation. The new airport project was conceived as an alternative to the then existing naval airport, which was not capable of handling wide-bodied aircraft due to runway limitations. The Cochin airport project throws up ... More

  8. City Municipal Hospital

    Authors: Ramani, K V; Lakhia, Tushar;

    Reference No: CMHS0019 Pages: 4 Published on: 4, July, 2012

    Abstract: The head of the general surgery department at City Municipal Hospital was not happy with the current system of charging all major surgeries uniformly, since each type of surgery consumes different amounts of each surgical resource. He was wondering if it would be possible to get a handle on the ... More

  9. RUDI Rural Distribution Network of SEWA: Creating the Fortune for the Bottom of the Pyramid

    Authors: Jaiswal, Anand Kumar; Ghose, Atanu; Palan, Harit;

    Reference No: MAR0409 Pages: 18 Published on: 7, August, 2009

    Abstract: Promoted by the Self Employed Women's Association (SEWA), Rudi Multi Trading Company Limited was established in 2004 with the twin objectives of facilitating a linkage between poor rural farmers and rural consumers, and promoting internal generation of funds in villages. The company worked to unite two parties, small and medium farmers ... More

  10. Creating a Compelling Data Story - Inside a Search Engine's Ad Sales Strategy

    Authors: Ranganathan, Kavitha;

    Reference No: IS0140 Pages: 5 Published on: 1, October, 2020

    Abstract: The case revolves around a marketing/sales executive who works in the Ad Sales wing of a popular search engine. Over the course of the case, the protagonist realizes that their marketing strategy needs to refocus on a different vertical than the one they have been paying the most attention ... More

  11. Torrent Cables Limited (C)

    Authors: Dixit, M R; Rao, Sreenivas S; Rao, V Venkata;

    Reference No: BP0261 Pages: 7 Published on: 8, January, 2001

    Abstract: This case describes the measures initiated by Torrent Cables Limited to fight the recession. The issue is one of strengthening the measures and introducing new initiatives to prevent the company from becoming sick again. In 1989, the torrent group acquired a sick company and initiated a series of measures to turn ... More

  12. Financing M/s B K Agrochemicals by ABC Commercial Bank

    Authors: Desai, Bhupat M; Namboodiri, N V;

    Reference No: CMA0713 Pages: 10 Published on: 1, January, 1993

    Abstract: The case deals with assessing the potential for promoting institutional credit for farm inputs distribution business of M/s B K Agrochemicals in Palanpur taluka of Banaskantha district in Gujarat State. For this purpose three factors are to be analysed. These are : (a) inputs market environment, (b) loan appraisal and ... More

  13. The Torrent Group

    Authors: Chaudhuri, Shekhar; Chandra, Pankaj; Dixit, M R; Koshy, Abraham; Pandey, I M; Rao, Sreenivas S; Rao, V Venkata;

    Reference No: BP0256 Pages: 29 Published on: 8, January, 2001

    Abstract: The case deals with issues faced by the Torrent Group of companies. As of 1998, the group consisted of nine companies in three different businesses, namely health care, energy, and financial services. With the liberalization of the Indian Economy, the business environment of the group as a whole and that of ... More

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