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  1. WeSkill: Sustainability Challenges of a Platform Start-up in an Emerging Market

    Authors: Dongre, Ambrish; Borah, Sourav Bikash; Akella, Laxminarayana Yashaswy;

    Reference No: MAR0539 Pages: 21 Published on: 29, November, 2023

    Abstract: In May 2022, Praneet Agarwal, Shashank Patidar and Shaurya Joshi—founders of WeSkill, a live, online “extracurricular” learning platform for children below the age of 14 years—were contemplating ways to sustain their business going forward. The venture, which had been launched in September 2020 when the entire world was fighting COVID-19, had ... More

  2. A Tale of Two Tragedies: Bhopal Gas Leak in India and BP Oil Spill in US

    Authors: Sharma, Dheeraj;

    Reference No: MAR0468 Pages: 41 Published on: 9, May, 2016

    Abstract: The case deals with comparison of two events namely Bhopal Gas Tragedy and BP Oil Spill Tragedy. Specifically, the case compares the negotiation process and the outcome of negotiation process. In other words, the case compares how negotiation was carried out on behalf of victims of these tragedies and resulted ... More

  3. Wagh Bakri Tea Lounge: Brewing a new Experience

    Authors: Sahay, Arvind; Tiwari, Tara;

    Reference No: MAR0527 Pages: 17 Published on: 8, June, 2022

    Abstract: Wagh Bakri, a packaged-tea company, started operating tea lounges as a forward integration for the company. The goal was to increase both visibility and physical presence across different locations. However, with the increase in demand for social tea drinking, it started running kiosks in addition to lounges with the dual ... More

  4. Roha Foods: Bharat Bank Refinances a Mortgage Loan

    Authors: Das, Prashant; Purohit, Prashant;

    Reference No: F&A0578 Pages: 9 Published on: 29, August, 2025

    Abstract: The case explores the intricacies of debt refinancing decisions in the context of large real estate assets. Neelima Patel, representing Roha Foods—a business-to-business food product supplier—faced a crucial financial decision. Having financed the company's expansion with a floating-rate mortgage loan from Cuttak Bank, she was now presented ... More

  5. Indian Product Limited(A1): Preparing a Research Plan

    Authors: Roy Dholakia, Ruby; Jain, Abhinandan K;

    Reference No: MAR0398 Pages: 4 Published on: 16, July, 2008

    Abstract: The case briefly describes the situation of a leading company and the industry structure in the Small Pack Refined Oil (SPRO) market in Indian. The case describes the process of developing four concepts for assessing the opportunity in the SPRO market. The case can be used to assess the concept ... More

  6. Nestle and Maggi in India: Recovering from a Brand Disaster

    Authors: Sahay, Arvind;

    Reference No: MAR0521 Pages: 25 Published on: 4, May, 2021

    Abstract: In 2015, NESTLÉ India underwent a major crisis as the product which contributed to nearly 30% of its sales had to be taken off the shelves. Maggi—the go-to convenience food for all generations (especially kids and young adults)—which had entered the market in 1983, was banned. With a market share of 70 ... More

  7. Sahyadri Farms: A 21st Century Farmer’s Enterprise

    Authors: Vemireddy, Vidya; Deb, Shrey; Yadav, Shweta; Choudhary, Anjali;

    Reference No: CMA0824 Pages: 22 Published on: 16, December, 2022

    Abstract: Two decades into the 21st century, agriculture and farmers faced multiple challenges. The following case study presents a success model for all Indian stakeholders involved in the agriculture sector from growing food to processing food. The business model adopted by Sahyadri Farms worked to find solutions for the problems of ... More

  8. Discriminant Analysis: A Manager's Guide

    Authors: Das, Gopal; Abhishek; Varshneya, Geetika;

    Reference No: MAR0489TEC Pages: 7 Published on: 1, June, 2017

    Abstract: This technical note introduces the concept of Discriminant Analysis for managers. The note starts by explaining the two objectives of discriminant analysis. It provides the background of discriminant analysis technique by covering assumptions and manner of writing hypothesis statements. A comparison with other similar multivariate techniques is also provided. The ... More

  9. Developing a Repeat Sales Index: Home Prices in San Diego, California

    Authors: Das, Prashant; Sah, Vivek;

    Reference No: F&A0570 Pages: 8 Published on: 9, May, 2022

    Abstract: Bella Lopez, a data analytics entrepreneur and real estate asset management consultant is not satisfied with the available real estate market indices. She has access to a large amount of housing transactions data and considers developing her own house price indices at a more granular geographic level. She applies her ... More

  10. Vardhman Special Steels Limited (VSSL): Growth and Pricing for a Tier 2 Supplier

    Authors: Sahay, Arvind; Tiwari, Tara;

    Reference No: MAR0524 Pages: 18 Published on: 30, December, 2021

    Abstract: Vardhman Special Steels Limited (VSSL), a Ludhiana based Special Steels manufacturer supplied 98% of its steel to automotive sector. It has recently collaborated with Aichi steel, Japan with the aim of improving the quality of their steel, increasing capacity, and reducing cost. However, COVID 19, a global pandemic, hit their plans as ... More

  11. It’s a Residence; It’s a Hotel: It is ResiTel!

    Authors: Das, Prashant; Gupta, Ashish;

    Reference No: F&A0569 Pages: 12 Published on: 16, November, 2022

    Abstract: Midway through construction, a hotel developer realised that costs had risen too much to be feasible for equity capital. They repositioned the asset as a ResiTel wherein each suite would be sold as a condominium unit to retail buyers. This called for setting up two separate entities: one (PropCo) for ... More

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