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Your search 'IIMA/QM-279 A' did not match any products.
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Search results for 'A'

Related Searches: AND OR (, and, AND OR, and or ', A Case of HIV at Woodworks Ltd

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  1. Entering a competitive B2B market: HMEL's Go-to-Market Strategy - Part A

    Authors: Kaul, Asha; Vijayalakshmi, Akshaya;

    Reference No: MAR0558(A) Pages: 18 Published on: 30, September, 2025

    Abstract: In 2021, Prabh Das, managing director and chief executive officer of HPCL–Mittal Energy Limited (HMEL), post a discussion with the Board, decided to foray into the market with polyethylene and newer grades of polyethylene. Was the decision of HMEL right, wondered Das. His concern stemmed from the fact that the ... More

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  2. Whatfix: Product Innovation, Selling, Pricing and Customer Experience Management for a New Category—DAP

    Authors: Tiwari, Tara; Sahay, Arvind;

    Reference No: MAR0533 Pages: 23 Published on: 16, August, 2023

    Abstract: The Digital Adoption Platform (DAP) software market had just started to gain traction. Whatfix was emerging (and was recognised) as a leader in the DAP space. When the company had entered the market, its products had been industry-agnostic. However, with the acceleration in digital transformation triggered by the COVID-19 pandemic, ... More

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  3. Suta: How Two Sisters Used Social Media to Successfully Build a Saree Brand in India

    Authors: Vijayalakshmi, Akshaya; Upadhyay, Riddhi ;

    Reference No: MAR0554 Pages: 13 Published on: 22, July, 2025

    Abstract: As times have changed, many Indian women, particularly those working in the corporate sector, have increasingly moved away from wearing sarees to work. The saree, a 5.5-metre-long fabric, is traditionally worn by women in India, Bangladesh and Pakistan. Sujata Biswas and Taniya Biswas sought to revive the saree as a ... More

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  4. Sujani: Attempts at Reviving a Craft

    Authors: Chandwani, Rajesh; Mukherjee, Saral; Meghrajani, Indra ;

    Reference No: MAR0548 Pages: 18 Published on: 18, December, 2024

    Abstract: The Government of India was making various attempts to revive the Sujani weaving craft. Craftspeople faced various challenges such as lack of demand, rising costs of raw material, unremunerative operations and disinterest among the younger generation in continuing with the craft. Only three families bearing the “Sujaniwala” surname practised the ... More

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  5. Mahindra Trucks & Bus Division: Building a Marketing Plan

    Authors: Sahay, Arvind;

    Reference No: MAR0503 Pages: 39 Published on: 7, May, 2019

    Abstract: Mahindra Trucks and Bus Division (MTBD) of Mahindra & Mahindra is at an interesting stage of its evolution. Having gone through a bad patch with a product that was not quite up to the mark, it appears to have got the product right by early 2018 and truck sales had been going ... More

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  6. Shiva Filling Station: Financial Evaluation of a Retail Outlet

    Authors: Bhat, Ramesh; Dixit, M R; Jain, Abhinandan K; Maheshwari, Sunil Kumar;

    Reference No: F&A0477 Pages: 9 Published on: 14, July, 2006

    Abstract: The case describes the situation faced, in 2004, by a sales officer of a public sector undertaking, in helping a retail dealership (of petrol, diesel, and lubricating oils) to grow. The dealership retails in a growing suburb of a metro. He wants to help the dealership of the filling station to ... More

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  7. Valuing MomoLand DXB: a Refresher on Financial Analysis

    Authors: Das, Prashant;

    Reference No: F&A0582EX Pages: 4 Published on: 31, December, 2025

    Abstract: MomoLand DXB is a neighbourhood food-truck business in Dubai’s Al Karama district, founded by an Iranian couple in the 1980s. Known for its authentic kebabs, wraps, and juices, the truck enjoys steady patronage and strong local recognition. As the founders plan retirement, they offer the business to Nirmal Uniyal, ... More

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  8. Dr Vinayak Sahukar’s Tryst with Leadership

    Authors: Panchamia, Jallavi; Vohra, Neharika; Sud, Kashika; Iyer, Veena; Bhakare, Shilpa; Sharma, Bharati; Patnaik, Snigdha;

    Reference No: ADCLOD0006 Pages: 11 Published on: 4, August, 2025

    Abstract: The case focuses on the multifaceted challenges faced by Dr Vinayak Sahukar, a newly promoted chief district medical officer at the Baranpur District Hospital, including navigating organisational politics, managing under-resourced operations, building a cohesive team and transitioning from a clinical to an administrative leadership role. Sahukar was a passionate surgeon; ... More

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  9. Mysore Saree Udyog: Establishing a culture of professionalism in family business

    Authors: Kumar, Manoj;

    Reference No: ADCLOD0002 Pages: 21 Published on: 7, November, 2022

    Abstract: Mysore Saree Udyog is an iconic, family-run retail store in Bangalore for sarees, fabric and other Indian traditional wear. The success of the store rests on the family’s merchandising skills and the delivery of a personalised in-store experience, both of which are difficult to replicate. The next generation of ... More

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  10. Neons Fashion LLP (A): A Small Seller on Amazon Marketplace

    Authors: Mukherjee, Saral; Abhishek; Balasubramani, Soundarya;

    Reference No: MAR0509(A) Pages: 21 Published on: 7, October, 2019

    Abstract: Neons Fashion LLP was an entrepreneurial venture of Arthi Ramalingam after completion of her MBA. Arthi had an interest in jewellery since childhood and she decided to focus on design, manufacturing and retailing of fashion and costume jewellery items under the brand name of Eternz through different sales channels like ... More

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  11. Loop @ Digital Green : Journey of a non profit

    Authors: Garg, Lokesh; Gopakumar, K V;

    Reference No: ADCLOD0001 Pages: 13 Published on: 19, January, 2022

    Abstract: This case discusses the challenges faced by the CEO and senior leaders of the nonprofit organization, Digital Green, as they experimented with ideas which had vast commercial potential. Digital Green produced videos of best farming practices and shared these videos with small and marginal farmers to help them increase their ... More

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  12. Tirupati Oils: Launching a Rice Bran Oil in India during the Covid19 pandemic

    Authors: Karna, Amit; Sharma, Rajat; Shah, Disha;

    Reference No: MAR0534 Pages: 24 Published on: 18, July, 2023

    Abstract: The case outlines how the strategy for launching rice bran oil, a less consumed edible oil, was modified with the onset of the Covid-19 pandemic. Tirupati oil by NK Proteins is one of the top 3 edible oils sold in Gujarat. Three months before the launch of the rice bran oil, ... More

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  13. Spark Publishing and Printing House: Short-Run Managerial Decision Raises a ‘Hamlet-Like’ Dilemma

    Authors: Dave, Shruti;

    Reference No: F&A0516 Pages: 4 Published on: 24, April, 2014

    Abstract: Spark Publishing and Printing House is a comprehensive case on relevant costs analysis for short run alternative choice decisions. It stresses the importance of future differential cash flow analysis and highlights the irrelevance of past and non differential costs for managerial decisions. SPPH is a reputed publishing and printing house. ... More

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  14. Agrawal's 420: Challenges of Establishing and Growing a Traditional Business

    Authors: Jain, Abhinandan; Sureka, KK;

    Reference No: MAR0510 Pages: 24 Published on: 7, November, 2019

    Abstract: Agrawal’s 420, a cottage industry started in 1962 in Indore, Madhya Pradesh, setup several companies by 2016. Papad business revenues were at INR 70 crores plus. The reasons for setting up the company, its guiding values, facing intensive competitive rivalry, journey of growth, manual manufacturing process, mechanising the process, product portfolio and development, ... More

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  15. Estimation of Cost of Goods Sold in a Manufacturing Firm

    Authors: Nagar, Neerav;

    Reference No: F&A0558EX Pages: 1 Published on: 27, October, 2020

    Abstract: Indian Accounting Standard (lnd AS) 1 and Schedule lll (Division ll) to the Companies Act (2013) mandate that Indian firms should report expenses in the Income Statement by ‘nature’ (for example, raw material consumed, employee costs, etc.). This contrasts with the reporting of expenses by ‘function’ (for example, manufacturing, selling, etc.) that ... More

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