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  1. Tata vs Mistry (A): Struggle for Succession and Governance

    Authors: Gupta, Vishal; Gupta, Deepali;

    Reference No: OB0246(A) Pages: 23 Published on: 29, March, 2023

    Abstract: This case highlights the loopholes in succession planning and issues of corporate governance at the multinational conglomerate Tata Group headquartered in Mumbai, India. This is a three-part case which highlights the dramatic removal of Cyrus Mistry from the chairmanship of Tata Group. The case is based on excerpts from the ... More

  2. ISGEC (A): Early Initiatives

    Authors: Chhokar, Jagdeep S; Jain, Abhinandan K;

    Reference No: MAR0307(A) Pages: 13 Published on: 10, May, 1995

    Abstract: The case describes the initial efforts made by a medium sized manufacturer of engineering equipment to enter international markets. The product-market choice and the experience of breaking into the first foreign market in Malaysia are described in some detail. ... More

  3. MakeMyTrip: 2013(A): Problem Definition for Redesigning the Home Page

    Authors: Jain, Abhinandan K;

    Reference No: MAR0493(A) Pages: 14 Published on: 13, October, 2017

    Abstract: Case presents the reflections of Mr Deepak Kumar, Chairman and Managing Director of MakeMyTrip (MMT) about a meeting he had called for assessing the need and defining the problem for re-designing the home page of MMT, a leading on line travel organisation. The responsibilities and views of Heads of Technology, ... More

  4. Universal Finance (A), Challenges of off shoring High End Processes: Incorporation

    Authors: Banerjee, Arindam;

    Reference No: IMG0017(A) Pages: 6 Published on: 14, July, 2008

    Abstract: Describes the evolution of an offshore Analytics organization in India. Traces three years of organization building and narrates the challenges faced in transacting business with onsite operations culture, communication, skill set differences across offices. ... More

  5. HDFC Bank (A): Entry Strategy and Growth in a Deregulated Market

    Authors: Ram Mohan, T T;

    Reference No: F&A0465(A) Pages: 16 Published on: 3, December, 2003

    Abstract: HDFC Bank is among the few successful private banks that have emerged since the opening up of the banking sector to private players in 1994. The case examines the entry strategy of the bank into a market dominated by large public sector banks, identifies the factors underlying its success and the ... More

  6. Circles (A): The Birth of an Entrepreneurial Initiative

    Authors: Mendonca, Valerie; Karna, Amit; Mukherjee, Saral ;

    Reference No: CIIE0025(A) Pages: 14 Published on: 3, December, 2021

    Abstract: This case describes the entrepreneurial journey of two college friends — Anchal Taatya and Abhiram Nukalapati. While studying at IIM Ahmedabad, they saw an opportunity for aggregating credit card discounts and launched a pilot in February 2019 under the name Circles. Circles helped discount seekers and credit cardholders to connect and make ... More

  7. अटीरा(अहमदाबाद वस्त्रोद्योग अनुसंधान संगठन) – सूती वस्त्रों की माँग (क) (ATIRA: Demand for Cotton Textiles (A))

    Authors: Paul, S;

    Reference No: ECO0009(A)-Hindi Pages: 8 Published on: 1, January, 1966

    Abstract: इस केस में अहमदाबाद वस्त्रोद्योग अनुसंधान एसोसिएशन द्वारा सन् 1959 में तैयार किये गये सूती वस्त्र से संबंधित एक माँग अध्ययन के बारे में बताया गया है। उसकी कार्य प्रणाली और मान्यताओं के संदर्भ में अटीरा अध्ययन के मूल्यांकन करने और पूर्वानुमान में लॉग मॉडलों के उपयोग के उदाहरण प्रस्तुत करने के लिए इस केस का उपयोग किया जा सकेगा। ... More

  8. Edelweiss (A): Building and Managing Corporate Reputation

    Authors: Sahay, Arvind; Sharma, Nivedita;

    Reference No: MAR0416(A) Pages: 28 Published on: 21, September, 2010

    Abstract: The case tries to capture the dynamics of growth of a diversifying financial services company in the Indian context through the years 1996 to2009. The company moved through four phases expanding its products and services., It studies and evaluates how the firm used various forms of communication and internal procedures; and ... More

  9. कानपुर कन्फेक्शनरी (मिष्टान्न) प्राइवेट लिमिटेड (ए) (Kanpur Confectioneries Private Limited (A))

    Authors: Dixit, M. R.; Dixit, Vandana;

    Reference No: BP0268(A)-Hindi Pages: 9 Published on: 19, November, 2001

    Abstract: श्री आलोक कुमार गुप्ता को हर क्षेत्र में अग्रणी बनने की आकांक्षाओं के साथ बिस्कुट उद्योग में एक बड़े राष्ट्रीय उद्यम ए-वन कन्फेक्शनरी प्राइवेट लिमिटेड (एपीएल) के उप-ठेकेदार बनने के प्रस्ताव पर अपनी कंपनी की प्रतिक्रिया तय करने की जरूरत है। इस केस में प्रस्ताव के विवरण, बिस्कुट निर्माण कंपनी केसीपीएल का इतिहास और इसके प्रदर्शन पर प्रतिस्पर्धा के प्रभाव का वर्णन किया गया है। इसमें उद्योग में किसी अन्य कंपनी के साथ गठबंधन के अनुभव का भी वर्णन किया गया है। यह केस उद्योग में एक अग्रणी राष्ट्रीय नेतृत्वकर्ता बनने के लिए संस्थापकों की आकांक्षाओं को प्रस्तुत करता है। कंपनी को लाभ निवेश पर सुनिश्चित रिटर्न और एपीएल की विनिर्माण विशेषज्ञता तक पहुंच प्राप्त करने में है। इसके नुकसान निर्णय लेने में स्वतंत्रता की संभावित हानि, कंपनी के अपने ब्रांड का कमजोर होना और पारिवारिक प्रतिष्ठा हैं। ... More

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