Reference No: CIIE0042Pages: 9Published on: 12, October, 2026
Abstract: Gazra Café, the first eatery in Gujarat to be managed by the LGBTQIA+ community, is a unique initiative started by the royal family of Baroda (Vadodara) in 2022 with an objective to include inclusivity in business. The café garnered a good amount of interest among customers and the employees because of ... More
Reference No: CMA0322TECPages: 6Published on: 8, July, 1975
Abstract: The note deals with the existing role of different trading agencies in the development of marketing strategies for sale of pesticides in Guntur district. The note provides detailed background of users and non-users of the different types of pesticides in the area and gives suggestions to improve the marketing strategy ... More
Reference No: MAR0148TECPages: 5 Published on: 1, January, 1976
Abstract: This note is part of the "Techniques for Marketing Decisions" series. It describes a simple technique for breaking down the main product benefit into several associated benefits. The "benefit tree" so generated can be used for market segmentation, product differentiation, promotional strategy, etc. ... More
