Search results for 'marketing strategy a'

Authors: Mohanka, Madan; Jain, Abhinandan K;

Reference No: MAR0506 Pages: 16 Published on: 2, January, 2020

Abstract: In September 1977, Madan Mohanka, Managing Director of Tega Industries, a startup organisation, was reviewing the marketing strategy and plan for introducing new improved wear resistant rubber products in India in mining and metal processing industries. The case describes: products, product characteristics, potential market, likely demand, customer behaviour, current and likely ... More

• Add to Wishlist
• Facebook
• Twitter
• LinkedIn
• Google+

Authors: Singh, Gurdev;

Reference No: CMA0791 Pages: 6 Published on: 1, January, 2000

Abstract: This is a case of a trading firm involved in purchase and sale of edible oils. The firm also owns oilseeds processing facility for own production. It wants to enter in a new market with bulk supply as well as consumer packs of branded refined sunflower oil. Given the edible ... More

• Add to Wishlist
• Facebook
• Twitter
• LinkedIn
• Google+

Authors: Patel, S M;

Reference No: CMA0166 Pages: 12 Published on: 19, April, 1969

Abstract: This case is on distribution policy, evaluation of the distributor's performance, total market potentials, share of market, sales promotion efforts and marketing strategy of a firm dealing in Vertical Trubine pumps. ... More

• Add to Wishlist
• Facebook
• Twitter
• LinkedIn
• Google+

Authors: Gupta, V K;

Reference No: CMA0308(A) Pages: 10 Published on: 21, January, 1974

Abstract: The case focuses on the problems the Paddy Marketing Board of Sri Lanka faces in the procurement of rice paddy, maintenance of quality control measures and high cost of procurement. A suitable organizational strategy has to be evolved under the existing system in order to achieve maximum efficiency. ... More

• Add to Wishlist
• Facebook
• Twitter
• LinkedIn
• Google+