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Search results for 'marketing cases'

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  1. The Case Method of Teaching in Marketing

    Authors: Vora, M N;

    Reference No: MAR0143TEC Pages: 9 Published on: 1, January, 1975

    Abstract: The note describes the issues relating to teaching and learning the subject of marketing through the case method. It is based on available published material on the use of the case method. ... More

  2. The Protein Foods Association of India (C)

    Authors: George, P S;

    Reference No: CMA0230(C) Pages: 6 Published on: 31, July, 1972

    Abstract: This is in continuation of the Case B. In response to an enquiry regarding the willingness of organizations to carry out a market survey, a number of proposals are received from different organizations. The case describes one such proposal in detail. This can be used to illustrate the considerations one ... More

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