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Search results for 'communications for mana'

Related Searches: communications for managemen, communications for management

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  1. All Aboard the Metro Rail? LTMRHL's Campaign for Stakeholder Support

    Authors: Kaul, Asha; Chaudhri, Vidhi;

    Reference No: COMM0012 Pages: 11 Published on: 16, November, 2015

    Abstract: The Brand Ambassador campaign was launched in Hyderabad on January 8, 2013 with the intent to bring awareness and dispel negativity about the Metro Rail project. A two-year review in 2015 revealed that although many of the initial problems had been overcome, and negativity considerably reduced, the campaign had only achieved partial sucess. ... More

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  2. Indian Railways: Freight Operations Information System

    Authors: Jain, Rekha; Raghuram, G;

    Reference No: QM0230 Pages: 44 Published on: 1, January, 1992

    Abstract: This case describes the project identification formulation and implementation aspects of the computer based freight Operations Information System (OIS) being planned on Indian Railways (IR). This system is expected to bring about improved efficiency through modernization in information handling and decision-making processes, as well as a qualitative change in the ... More

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  3. Launching the Magnite in Times of the Pandemic: Nissan’s Resurgence in India

    Authors: Karna, Amit; Kureshi, Bushra;

    Reference No: STR0473 Pages: 20 Published on: 20, November, 2023

    Abstract: In 2019, Nissan India found itself facing a turbulent market situation as it contested market space against 14 competitors. Some of its recent product launches had not been well-received, and dealers nationwide were sceptical of associating with Nissan. The following year, Nissan appointed Rakesh Srivastava as the new Managing Director of Nissan ... More

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  4. Trauma with Delta Airlines

    Authors: Raghuram, G; Venkataraman, Krishnan;

    Reference No: MAR0349 Pages: 16 Published on: 1, January, 2003

    Abstract: This case is based on the real life experience of an emotionally traumatic incident, caused due to the poor servicing by Delta Airlines, and their travel agent. The post incident communication and the subsequent proceedings in the Consumer Court are discussed in the case. The case brings out interesting aspects ... More

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  5. Delhi Metro Rail Corporation's Communication with the Media

    Authors: Sharma, Meenakshi;

    Reference No: COMM0009 Pages: 31 Published on: 27, August, 2012

    Abstract: As a new corporation, the Delhi Metro (DMRC) began its relationship with the media, with a clean slate, and its care with the public relations function made for the establishment of a very cordial relationship with the print media and led to positive image building in the public eye. However, ... More

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  6. Customer Loyalty at Sky Airways

    Authors: Ranganathan, Kavitha;

    Reference No: IS0150 Pages: 6 Published on: 30, October, 2025

    Abstract: The case revolves around Zoya Hariri, an analyst who works in the Customer Feedback group of an upcoming airline based in India. When analysing changes in the Net Promoter Score, Hariri realised that the company was facing rising customer dissatisfaction. Although the overall NPS for the company had been increasing, ... More

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