Search results for 'and or ''

Authors: Sahay, Arvind; Tiwari, Tara;

Reference No: MAR0496 Pages: 21 Published on: 5, October, 2018

Abstract: Bharti Airtel, the Indian global Telecommunications Company, witnessed one of its most challenging phases ever. Being the market leader, Airtel experienced a shift from voice to data with its data revenue proliferating. But the new entrant Jio changed the landscape of the Indian Telecom Industry by offering free services and ... More

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Authors: Gupta, Anil K;

Reference No: CMA0712TEC Pages: 1 Published on: 1, January, 1992

Abstract: This note describes what networks do and how we can think about these metaphorically. ... More

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Authors: Jain, Abhinandan K; Jumani, Usha;

Reference No: MAR0117TEC Pages: 18 Published on: 1, January, 1977

Abstract: Describes the nature of measurement in marketing. The existing ways of measuring knowledge and attitude scaling techniques like Thurstone's law of comparative judgement, semantic differential scaling, Thurstone's differential scale and Qsort have been discussed. Aspects of validity and reliability, and methods for establishing them are included in the note. ... More

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Authors: Mehta, S C;

Reference No: MAR0090 Pages: 14 Published on: 1, January, 1972

Abstract: The case outlines the information needs of a company in planning the introduction of any product. The investigation process used by the company's marketing research executive for meeting the various information needs is given. Students are expected to evaluate the investigation process and the information generated by the research. On ... More

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Authors: Ravichandran, N; Radha, R.;

Reference No: QM0283 Pages: 9 Published on: 1, January, 1970

Abstract: A middle aged woman was advised hysterectomy based on the clinical symptoms presented by her. Hysterectomy was advised by an Oncology Gynecology surgeon. An experienced Urological Consultant advised against hysterectomy. Ms. Tara was confused and hence through a common friend reached out to a Gynecologist for a second opinion. The ... More

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Authors: Prasad, Keshav; Paul, S;

Reference No: ECO0123 Pages: 12 Published on: 1, January, 1967

Abstract: Concerns the purchasing policy of a large iron and steel company. The company's policy for procuring coal was based on certain considerations and environmental factors that had radically changed during the period under review in the case. How should the company modify its procurement policy in the light of the ... More

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Authors: Tewari, Devi D; Chokshi, S N;

Reference No: CMA0714 Pages: 15 Published on: 1, January, 1993

Abstract: The paper industry in India is highly capital intensive and has grown rapidly in the past. Interesting to note that the number of pulp and paper units have increased from 17 in the early 1950's to 250 in 1985, and production of paper and paperboards from 1,35,000 tonnes in 1951 to 15,00,000 tonnes in 1985 - a ... More

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Authors: Ranganathan; Kavitha;

Reference No: IS0136 Pages: 14 Published on: 28, March, 2018

Abstract: The case is meant to be used in an introductory course on Data Visualization or Analytics in either a business school or any other context where students have had some exposure to management topics. This case primarily focuses on introducing students to the basic philosophy and techniques of exploratory data ... More

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Authors: Shukla, P R; Tripathy, Arabinda; Thomas, P S;

Reference No: PROD0195(A) Pages: 31 Published on: 1, January, 1985

Abstract: In 1984, IFFCO was invited by the Government of India to establish a gas?based fertilizer plant on the Hazira? Bijyapur?Jagdishpur pipeline. The case describes the company's Aonla Project and the steps taken by IFFCO's project staff to implement it. Information about the pipeline project is also given along with ... More

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Authors: Dholakia, Bakul H;

Reference No: ECO0218TEC Pages: 12 Published on: 1, January, 1975

Abstract: Provides an outline of the broad methodology adopted by the Central Statistical Organization for estimation of India's national income by industry of origin. It also examines the trends in the distribution of net domestic product in India by industry of origin during the period 195051 to 197273 and compares the same with ... More

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Authors: Vora, M N;

Reference No: MAR0004 Pages: 6 Published on: 1, January, 1964

Abstract: The case deals with issues relating to the impact of sales tax on marketing practices. Because of differential sales tax rates among the states, the company distributors from one state started selling goods to retailers and subdealers of other states even though the company had demarcated the areas. This ... More

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Authors: Pandey, Ajay; Morris, Sebastian;

Reference No: ECO0350(B) Pages: 26 Published on: 26, December, 2006

Abstract: This case follows case (A) which discusses NTPC's response to the Simhadri project that created a record of sorts in timely implementation of large projects and within a tight budget NTPC's record of 39 months for a green-field project in India. That has taken project implementation in India to international standards. ... More

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Authors: Chandwani, Rajesh; Varkkey, Biju; Kadamberi, Vidya;

Reference No: HRM0240 Pages: 11 Published on: 5, February, 2019

Abstract: The case is based on heated e-mail conversations connected to the delivery of clean bottled water in the campus of a reputed research institute in southern India. The exchange between Tara Sharma (Programme Manager) and Shreejith Nair (Group Head- Engineering Service and Estate) relate to the quality of services provided. ... More

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