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  1. Janata Textile Corporation (B)

    Authors: Balakrishnan, K;

    Reference No: F&A0312(B) Pages: 3 Published on: 1, January, 1977

    Abstract: Gives additional information on losses to correct the accounting treatment followed in Case (A), where losses are ignored. Introduces the concepts of standard loss, abnormal loss, and abnormal gain. Excludes treatment of opening work-in-process. ... More

  2. Fugumobile: Breaking New Grounds in China

    Authors: Singh, Kunwar Milind; Trivedi, Shekhar; Jaiswal, Anand Kumar;

    Reference No: MAR0535 Pages: 21 Published on: 13, April, 2023

    Abstract: In 2007, Ranjit Singh and Ravi Shankar Bose founded Fugumobile, a digital marketing firm, in Shanghai, China’s financial hub. Fugumobile served a wide range of clients, including multinational companies (MNCs) and domestic Chinese businesses, by providing various digital marketing services such as e-commerce, customer relationship management (CRM), digital transformation, digital ... More

  3. MakeMyTrip.com (A)

    Authors: Kar, Sanjay Kumar;

    Reference No: MAR0393(A) Pages: 21 Published on: 11, December, 2007

    Abstract: The case deals with strategy and launch plan of Indian operations of MakeMytrip.com (MMT)--an exciting online travel service provider. This case discusses challenges and opportunities existed in the online travel market during the launch phase. The management felt that there was plenty of opportunities but anticipated competition in ... More

  4. Bright Engineering Company (M) **

    Authors: Cohen, A R;

    Reference No: OB0010(M) Pages: 7 Published on: 1, January, 1964

    Abstract: A description of the assembly department workers, supervisors, history and present practices. A simple introductory case to small group behaviour, in which the students try to predict productivity and worker satisfaction from the given data. ... More

  5. The State Trading Corporation of India (B)**

    Authors: Kulkarni, G R;

    Reference No: BP0033(B) Pages: 7 Published on: 1, January, 1970

    Abstract: Includes recommendations of a committee appointed by the government to review the working of the corporation and suggest changes in the organizational structure. In the context of data provided in case (A) (BP0033), raises the issues of future strategy of the company and the policies and structure needed to implement ... More

  6. Contractual Termination Conundrum: The Sudden Insolvency of Phones 4U Limited

    Authors: Pathak, Akhileshwar;

    Reference No: STR0472 Pages: 8 Published on: 3, January, 2023

    Abstract: Phones 4U Limited (P4U) was a highly successful intermediary company, retailing mobile phones and selling mobile phone services for the major mobile phone operators in the UK. In 2014, two of the mobile phone operators left P4U. EE Limited, the only remaining partner, announced a year in advance that ... More

  7. CWP: Creating Consumer Insights

    Authors: Tripathi, Sanjeev; Sahay, Arvind;

    Reference No: MAR0464 Pages: 13 Published on: 16, March, 2015

    Abstract: Narayana, the head of Market Dynamic’s (MD) Telecom vertical was working on the data analysis plan for the research on the telecom project that they had done for CWP. CWP was a well known consultant and had conducted a research with MD to generate consumer insights in the telecom ... More

  8. Bharadwaj Aushadalay

    Authors: Dixit, M R; Verma, Sanjay;

    Reference No: BP0351 Pages: 10 Published on: 1, October, 2013

    Abstract: This case provides an opportunity to identify and discuss issues in sustenance of an incumbent's strategy in the changing environment. The context is the practice of Nadi Nidan (pulse diagnosis) and treatment of disorders based on this according to Ayurveda, the ancient system of Indian medicine. It describes the functioning ... More

  9. What Contemporary Executives Think - I:Managerial Effectiveness

    Authors: Menon, C D;

    Reference No: BP0100TEC Pages: 15 Published on: 1, January, 1977

    Abstract: The note contains edited excerpts from thirteen interviews on managerial effectiveness with chief executives and senior departmental heads of private and public enterprises. It raises several issues for discussion, including questions such as: (a) What constitutes managerial effectiveness? (b) How to appraise effectiveness? (c) Perceptions and opinions on the effectiveness ... More

  10. Petronate LNG Limited

    Authors: Pandey, Ajay;

    Reference No: F&A0470EX Pages: 27 Published on: 19, August, 2004

    Abstract: The case is written in the context of its IPO (Initial Public Offering). The case describes the contractual arrangement put in place by Petronet and its business environment. Petronet has been created by the Government of India as a joint venture/private sector entity to facilitate LNG imports in India. ... More

  11. Cerenity Sanitizer: Marketing Research for New Product Launch (B)

    Authors: Jaiswal, Anand Kumar; Singh, Sachin Kumar; Manu, A;

    Reference No: MAR0446(B) Pages: 21 Published on: 31, March, 2014

    Abstract: The case deals with marketing research study undertaken to introduce a new product in the market. The company was planning to introduce Cerenity, a toilet seat sanitizer for women who frequently use shared restrooms. The case discusses the conclusive study undertaken involving quantitative marketing research. The research team carried out ... More

  12. Metal Company of India (MECO) (C2) **

    Authors: Cohen, A R;

    Reference No: OB0024(C2) Pages: 11 Published on: 1, January, 1964

    Abstract: A report on the interrelationship of rolled products sales and production with the export department. Students analyze the transcript of a joint meeting in light of the nature of the task to be done. ... More

  13. The Yamuna Expressway

    Authors: Raghuram, G; Mehta, Pranav;

    Reference No: CIPR0009 Pages: 39 Published on: 18, May, 2011

    Abstract: It was December 13, 2010. The Government of Uttar Pradesh announced their plan to urbanize the entire area along the Yamuna Expressway (YE) in order to prevent haphazard growth of urban sprawls on the flanks of the YE. The YE was conceived in 1997 as a dream project of Ms Mayawati, the then ... More

  14. Basic Inventory Models: Part III: Models for Quantity Discounts

    Authors: Shukla, P R;

    Reference No: PROD0175(C)TEC Pages: 16 Published on: 1, January, 1982

    Abstract: Discusses the models for determining economic order quantities when quantity discounts are given. The models with "all unit" discount and "incremental" discount are presented and economic order quantity for each case is determined. Illustrative examples for each case are provided to show the use of the model and the determination ... More

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