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Search results for 'and or ''
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Avon Textile Mills Limited**
Authors: Mehta, S C; Vora, M N;
Reference No: MAR0059 Pages: 15 Published on: 1, January, 1967
Abstract: The case involves discussion of issues regarding two topics in marketing research problem formulation and evaluation of a research proposal. Issues regarding how to translate management's concerns into researchable propositions are highlighted. The case deals with issues of expanding the companyowned retail shop network for distributing its textile products. ... More
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ICICI Equity Issue 2007
Authors: Agarwalla, Sobhesh Kumar; Jacob, Joshy; Varma, Jayanth R;
Reference No: F&A0488 Pages: 20 Published on: 13, October, 2010
Abstract: The case discusses the choices relating to seasoned equity issuance for ICICI Bank, one of India's largest banking and financial services conglomerates, in mid 2007 shortly before the global financial crisis begins to unfold. In this context, the case raises issues about the size and timing of equity issuance. It also ... More
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Maya Mills Limited **
Authors: Shah, B G;
Reference No: F&A0169 Pages: 23 Published on: 1, January, 1971
Abstract: The case deals with a medium-sized textile mill's application for revision of loan limits in order to meet working capital requirements. The additional working capital is required for financing a new product mix and the consequent changes in its distribution channel. The case also gives monthly data on the fluctuations ... More
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Mark Marketing Manager
Authors: Rao, Sreenivas S;
Reference No: BP0138 Pages: 7 Published on: 1, January, 1979
Abstract: The case describes the beginnings of a small business and the entrepreneur's efforts to have promotion literature prepared for his new business. The case is supported by a brief - prepared by the entrepreneur - on his idea of the new business, and an extensive taped discussion that he had ... More
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Entering a competitive B2B market: HMEL's Go-to-Market Strategy - Part A
Authors: Kaul, Asha; Vijayalakshmi, Akshaya;
Reference No: MAR0558(A) Pages: 18 Published on: 30, September, 2025
Abstract: In 2021, Prabh Das, managing director and chief executive officer of HPCL–Mittal Energy Limited (HMEL), post a discussion with the Board, decided to foray into the market with polyethylene and newer grades of polyethylene. Was the decision of HMEL right, wondered Das. His concern stemmed from the fact that the ... More
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Impressions on Job Interviews
Authors: Rao, Sreenivas S; Saiyadain, M S;
Reference No: BP0163TEC Pages: 4 Published on: 1, January, 1980
Abstract: This note gives the authors' observations, based on their experience of simulated job interviews of forty IIMA students of the Managerial Oral Communication course in the academic year 1979-80. It provides information on how the interviews were structured, the theme of the interviews, preparation made by the students for the ... More
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Prayas by Sanofi-Aventis in India: Making Healthcare Accessible to the Bottom of the Pyramid
Authors: Palan, Harit; Jaiswal, Anand Kumar; Singh, Jagdip; Sharma, Garima;
Reference No: MAR0422 Pages: 31 Published on: 14, November, 2011
Abstract: Prayas is a unique healthcare initiative, launched in India by Sanofi-Aventis, a French multinational pharmaceutical company, with the objectives of updating the medical knowledge of doctors in semi-urban and rural areas, bridging the gap between diagnosis and treatment, and making available quality medicines at affordable prices. This case discusses the ... More
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Hindustan Lever Limited **
Authors: Paul, S; Rao, N N Venkata;
Reference No: ECO0019 Pages: 13 Published on: 1, January, 1970
Abstract: The case deals with forecasting the market demand for a leading brand of vegetable oil called "Vanaspati." The problem is viewed from the point of view of a company that controls a substantial market share of this product in India. Students are asked to prepare a longterm forecast of ... More
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Industrial Gases Private Limited (A)
Authors: Shah, B G;
Reference No: F&A0115(A) Pages: 21 Published on: 1, January, 1969
Abstract: The case provides an excellent opportunity to analyse and evaluate banker-borrower relations. It also gives an opportunity to discuss the concept of security from the bank's point of view. The importance of breakeven and contribution analysis, and economic and financial viability of the project as crucial inputs in appraising ... More
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Medplus - An Employee's Perspective
Authors: Vohra, Neharika; Bhayana, Chayanika; Arora, Harnain; Sud, Kashika;
Reference No: OB0247 Pages: 6 Published on: 28, April, 2021
Abstract: The case revolves around a critical incident that took place at an Indian pharmaceutical company, in which various stakeholders had very different perspectives regarding the nature, causes and consequences of the incident. By illustrating the contrasting perceptions of the same event, the authors have shed light on the nature of ... More
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India's Export Policy
Authors: Dholakia, Bakul H;
Reference No: ECO0217TEC Pages: 13 Published on: 1, January, 1976
Abstract: This note discusses the export policy of the Government of India as it evolved over the period 1950 onwards. It is divided into four parts. The first part deals with the export policy during the first decade of planning. The second part examines the export promotion policy followed during that particular ... More
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Launching the Magnite in Times of the Pandemic: Nissan’s Resurgence in India
Authors: Karna, Amit; Kureshi, Bushra;
Reference No: STR0473 Pages: 20 Published on: 20, November, 2023
Abstract: In 2019, Nissan India found itself facing a turbulent market situation as it contested market space against 14 competitors. Some of its recent product launches had not been well-received, and dealers nationwide were sceptical of associating with Nissan. The following year, Nissan appointed Rakesh Srivastava as the new Managing Director of Nissan ... More
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Susan's Dilemma
Authors: Jaikumar, Saravana; Agarwalla, Smriti; Dara, Rishabh;
Reference No: F&A0504 Pages: 6 Published on: 22, April, 2013
Abstract: Susan, a dog lover and an entrepreneur, wanted to start a franchise of Dog Shop in Ahmedabad. She had the data regarding the demand and costs incurred by Dog Shop on various verticals in its first year of operations. Based on this data and using an appropriate investment appraisal technique, ... More
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Sarada Nagar Cooperative Sugar Mills
Authors: Seetharaman, S P;
Reference No: CMA0536 Pages: 14 Published on: 1, January, 1981
Abstract: Ambur Cooperative Sugar Factory was started with share capital assistance from the government. Over the years the cooperative generated sufficient capital and managed to repay of the government's share. In fact it was in a position to repay the entire government's share, but this was not done as the government ... More
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