Search results for 'marketing management case'

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  1. Texica Limited (B): Human Resource Management Committee

    Authors: Maheshwari, Sunil Kumar; Ray, Prantika;

    Reference No: HRM0239(B) Pages: 7 Published on: 13, December, 2017

    Abstract: The chairman of Texica Limited has a discussion with the CEO, CFO and the COO of the company about the suggestion of an HRMC (Human Resource Management Committee) for the various HR related activities in the organization. As the first meeting unfolds, there is an intense discussion among the various ... More

  2. Managing Knowledge of Field Staff: Creating Knowledge Management Processes at Eureka Forbes

    Authors: Verma, Sanjay;

    Reference No: BP0337(A) Pages: 13 Published on: 31, March, 2011

    Abstract: This is the first case from a series of three cases. The case describes situation in Eureka Forbes Ltd. (EFL) which is a 'direct sales' company. EFL is planning to start Knowledge Management (KM) initiatives. The strength of the company is its sales people who work under tremendous performance and ... More

  3. Use of Technology and Beyond: Creating Euroshare for Knowledge Management at Eureka Forbes 2002-2004

    Authors: Verma, Sanjay;

    Reference No: BP0337(B) Pages: 10 Published on: 31, March, 2011

    Abstract: This is the second case from a three case series. From 2002 to 2004 Eureka Forbes Ltd. (EFL) took a series of technology initiatives to implement Knowledge Management (KM). The initiative was partially successful and the KM team had many challenges it had yet to face. A small percentage of sales people ... More

  4. Marketing Professional Ship Management Services

    Authors: Venaik, Sunil; Raghuram, G; Sharma, Yashoverman;

    Reference No: MAR0344 Pages: 45 Published on: 12, February, 2001

    Abstract: The note discusses the characteristics of the shipping industry and professional ship management services industry. It describes how contemporary global marketing management concepts and tools can be used to enhance the competitive position and performance of firms offering professional ship management services. ... More

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