Search results for 'Business strategy and co'

Authors: Kumar, Pushpender;

Reference No: BP0432 Pages: 6 Published on: 7, June, 2019

Abstract: Mr. Kewal Balana, Proprietor of Ganga Enterprise at Sri Ganganagar, Rajasthan,India, was worried about the abolishment of 2% commission in May 2018, in ‘Kachi-Aadat’ line of business, due to direct online transfer of money to farmer’s bank account. The firm suffered a net reduction in profit of Rs 1 million, 2% of ... More

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Authors: Singla, Chitra; Raghuram, G.; Virmani, Vineet;

Reference No: BP0363(B) Pages: 24 Published on: 12, June, 2015

Abstract: IFCI Limited-a non-banking financial corporation in India was struggling with issues of negative Capital Adequacy Ratio and high non-performing assets till 2007. The company had not done any business for a decade until 2007. July, 2007 was the time when Atul Rai joined the company as the CEO. This case revolves around the ... More

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Authors: Vora, M N;

Reference No: MAR0261(A) Pages: 12 Published on: 1, January, 1980

Abstract: Relates to strategic issues of continuing in the business, and evolving an appropriate marketing strategy for promoting product design services offered. Issues raised relate to diagnosing critical problems requiring resolution, identifying needed information, and designing appropriate research studies and instruments for data collection. Four different studies were designed: 1) of users ... More

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Authors: Dixit, M R; Karthik, D;

Reference No: BP0362 Pages: 6 Published on: 26, August, 2013

Abstract: This exercise describes the competitive dynamics situation faced by two large companies, Colgate – Palmolive and Proctor and Gamble in oral care business. Both of them introduced a tooth whitening solutions and anticipated to sustain their competitive lead. P&G introduced its solution in August 2000 and Colgate followed it in September 2002. ... More

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Authors: Tiwari, Tara; Setia, Pankaj;

Reference No: CDT0003 Pages: 17 Published on: 10, October, 2025

Abstract: Open Network Digital Commerce (ONDC) is a Government of India initiative aimed at democratising e-commerce in India by encouraging fair competition and eliminating platform monopolies. It leverages open protocol to allow businesses of all sizes and industries to join its network, consistently adding new categories and participants since its launch. ... More

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Authors: Dixit, M R, Bhaskar Bhowmik;

Reference No: BP0356 Pages: 17 Published on: 18, January, 2013

Abstract: This case provides an opportunity to develop criteria for the selection of a leader who would lead a well established conglomerate. It provides details about the initiatives of the predecessors, the changing environment of businesses, internal concerns and the challenges before the new leader. A list of the contenders for ... More

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Authors: Roy, Subhadip; Singh, Jyoti; Choudhary, Shruti;

Reference No: MAR0540 Pages: 12 Published on: 17, April, 2024

Abstract: This case is on cab service run exclusively by women drivers (Koala Kabs) founded by Shailja Mittal (Shailja) and Anmol Gupta in Delhi in 2016. The journey was not easy, as Shailja faced challenges in developing a cost-effective value proposition and convincing parents to pay more for the service. However, the ... More

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Authors: Varkkey, Biju; Shaik, Farheen Fathima;

Reference No: HRM0241(B) Pages: 20 Published on: 2, February, 2023

Abstract: This case, Amara Raja Group (B): Vision 2025 is set in 2019 where the HR department has gone through multiple interventions commencing in 2017, including building a business specific recruitment strategy, making HR digital, and development of an employee value proposition. With changes in external environment including increased digitisation, automation, and industry 4.0 along ... More

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Authors: Sehgal, Swati; Mukherjee, Saral; Sharma, Sunil;

Reference No: STR0455(B) Pages: 11 Published on: 31, March, 2021

Abstract: The case describes the growth trajectory of Vodafone Gujarat, one of the most successful circles of Vodafone India. Successive leaders of Vodafone Gujarat followed a highly entrepreneurial approach for building a market leadership position in urban and rural markets. The case provides a detailed description of how to execute growth ... More

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Authors: Desai, D K;

Reference No: CMA0038(A) Pages: 10 Published on: 1, January, 1965

Abstract: The manager of the Agricultural Chemical Section of the International Division of the consolidated Food Manufacturing Inc. of the U.S.A. was considering the proposal of setting up a fertilizer plant in India. The case deals with the financial implications and prospects of profits. The teaching strategy is on ... More

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Authors: Desai, B. M; Bandyopadhyay, S C;

Reference No: CMA0353 Pages: 17 Published on: 18, September, 1975

Abstract: The case provides an illustration of the application of the area approach of financing which is widely prevalent in India. For this purpose, it uses identification of the village as a possible strategy to the area approach. It provides information for comparing the area (group) with scattered individual approaches of ... More

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Authors: Jain, Abhinandan K; Sinha, Piyush Kumar; Bhardwaj, Preshth;

Reference No: MAR0353 Pages: 24 Published on: 25, February, 2004

Abstract: Planet Health case is based on a company (Sagar Group of Industries), planning to enter the retail business of pharmacy and health care products. Based on the feasibility study of proposed retail business concept, company has to chalk out the entry strategy plans. ... More

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Authors: Sahay, Arvind; Tiwari, Tara;

Reference No: MAR0508 Pages: 19 Published on: 17, October, 2019

Abstract: Shriram Transport Finance Company Ltd. (STFCL), flagship company of Shriram group, India’s largest player in commercial vehicle finance is trying to transition to Fintech based model from Relationship based model in order to provide end consumers with speed, convenience, choice and savings as digital transactions had reached an all-time ... More

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Authors: Singh, Aakarsh; Gupta, Vishal;

Reference No: CIIE0035 Pages: 19 Published on: 25, November, 2025

Abstract: What happens when two college students enter India’s crowded ed-tech market with no funding, no faculty, and just a bold idea? This case tells the story of a gamified, student-focused platform that changed traditional test prep using behavioural insights, lean execution, and a straightforward approach. With a unique freemium ... More

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