Reference No: QM0105TECPages: 28Published on: 1, January, 1976
Abstract: This is an introductory note on linear programming. It discusses the graphical solution of LP problems and gives the logic of the method of solving general LP problems. Primal and dual problems have been discussed and their relationships outlined. ... More
Reference No: CISG0106Pages: 7Published on: 14, July, 2009
Abstract: Vehicle theft has assumed menacing proportions in India. Every year, thousands of vehicles are stolen. These vehicles are then sold back to unsuspecting customers. The case explores the possibility of creating an IT-based system which would help the unsuspecting citizens to verify credentials of the second-hand vehicle by providing relevant ... More
Reference No: PROD0023Pages: 15Published on: 1, January, 1967
Abstract: The case is about a production control situation??how best to utilize the limited number of specialized automatic machines for production of (7 to 10) components of about twelve different designs of a single monopoly product having a limited number of customers but with a slowly growing demand. The machines are being ... More
Reference No: BP0441Pages: 11Published on: 31, March, 2020
Abstract: The case study of Price Waterhouse Bangalore’s audit of Satyam Computer Services Limited is an instructive one with respect to the liability of auditors under SEBI regulations. The series of decisions arising from Price Waterhouse’s audit of Satyam shed light on the jurisdiction of the Securities and Exchange ... More
Reference No: STR0448Pages: 13Published on: 24, September, 2020
Abstract: The digital medium has created new ways of contracting through web pages and smartphone apps. The websites and apps put numerous terms of contract. In some cases, the user is required to click on them, and other times, the user may or may not even notice the terms. Are the ... More
Reference No: MAR0265(D)TECPages: 6Published on: 1, January, 1981
Abstract: Describes the sales management practices of a cross-section of Indian organizations. The decision areas about which actual illustrations of practices of specific organizations are: 1) allocation of tasks between own sales personnel and the distributors/dealers, 2) recruitment, training and development of sales personnel, 3) sales effort planning, target, quota setting, call norms, ... More
Reference No: MAR0549Pages: 21Published on: 13, November, 2024
Abstract: On January 5, 2024, Ravi Kumar, Chief Executive Officer (CEO) of udChalo, an online travel agency (OTA) for defence personnel, was contemplating the future direction of the company to ensure its survival as competition intensified and the company’s competitive edge eroded. udChalo was a pioneer in offering flight tickets to defence ... More
Reference No: CIPR0020(A)Pages: 14Published on: 14, July, 2014
Abstract: The highly contentious airport project is a critical case that well illustrates diverse stakeholder interests from the public and private sector. The history of a new airport for Nantes (France) is well woven into the changing regulation and more recent privatization of airport management through concessions. The organization of air ... More
Reference No: BP0220(C)Pages: 5Published on: 1, January, 1990
Abstract: This case describes the system developed by Power Projects and Products Limited for identifying and evaluating opportunities for the company. The senior management team at the company is required to evaluate the system and decide whether to accept it or not. ... More
Reference No: MAR0400Pages: 27Published on: 8, August, 2008
Abstract: Radio Mirchi is the flagship brand of Entertainment Network India Limited (ENIL). ENIL is the largest private FM radio broadcaster in India. ENIL was able to gain a stronghold in the market due to its strengths of innovativeness and creative content, large operating network, reach among listeners, high quality studio ... More
Reference No: BP0022Pages: 14Published on: 1, January, 1966
Abstract: The case deals with the expressed objectives of retaining the small size of the business by the founder and chief executive of a pharmaceutical company with a record for rapid growth in the fast growing pharmaceutical industry. The case includes the history, growth and financial data of the company as ... More
Reference No: CIIE0025(B)Pages: 8Published on: 3, December, 2021
Abstract: This case describes the entrepreneurial journey of two college friends — Anchal Taatya and Abhiram Nukalapati. While studying at IIM Ahmedabad, they saw an opportunity for aggregating credit card discounts and launched a pilot in February 2019 under the name Circles. Circles helped discount seekers and credit card holders to connect and ... More
Reference No: MAR0153(A)Pages: 32Published on: 1, January, 1976
Abstract: This case deals with marketing strategy formulation for gaskets and radiators. Data have been provided for various segments of the market. The case could be used for evaluating distribution channels, promotion strategy, pricing, etc. The case also involves forecasting the demand. ... More
Reference No: PROD0175(E)TECPages: 11Published on: 1, January, 1982
Abstract: Discusses the basic inventory systems for controlling inventories under uncertain demand and lead-time. The continuous review system and periodic review system are discussed, and determination of control parameters for the two systems is explained. The concepts of service level, safety stock and reorder point are discussed, and formulas for determining ... More