Reference No: COMM0028Pages: 18Published on: 28, December, 2021
Abstract: Nadia Chauhan, Chief Marketing Officer at Parle Agro set her vision in 2017 to become the dominant player in the beverages segment and to double the turnover to INR 10,000 Cr. by 2022. She had been prompted by the success of the company over the last five years when Parle Agro had doubled ... More
Reference No: CIIE0010Pages: 26Published on: 1, January, 2018
Abstract: The case tells the story of a first generation entrepreneur, Dhirendra Singh, and his struggle for 15 years to establish a mango pulp based beverage marketing company without any external support and funding. The case highlights the travails that Dhirendra goes through in marketing an undifferentiated product such as mango drink ... More
Reference No: BP0420Pages: 21Published on: 8, January, 2018
Abstract: Rajan Overseas was founded by Rajan Makhija in the year 2014. It was into export of handloom products like rugs, throws, etc. Makhija wanted the company to grow from INR 7.6 crores to 100 crores in the next five years. However, the plan hit a roadblock as one of the largest customer of ... More
Reference No: MAR0550Pages: 11Published on: 29, November, 2024
Abstract: The Tinytrails mobile application was a comprehensive tool for parents designed to track and support the development of their children from birth to the age of two years. However, despite its potential benefits and the significant need for such a solution, the app did not gain the expected traction.
This ... More
Reference No: CIIE0037Pages: 28Published on: 23, September, 2025
Abstract: Rajat Goel and Dr Ajay Sharma had set up the Eye-Q chain of eye care hospitals in the year 2007. Despite best efforts, their initial assumptions about scaling a healthcare business proved overly optimistic. The reality of high establishment costs, resistance from doctors and low patient trust in smaller cities forced ... More
Reference No: MAR0409Pages: 18Published on: 7, August, 2009
Abstract: Promoted by the Self Employed Women's Association (SEWA), Rudi Multi Trading Company Limited was established in 2004 with the twin objectives of facilitating a linkage between poor rural farmers and rural consumers, and promoting internal generation of funds in villages. The company worked to unite two parties, small and medium farmers ... More
Reference No: CIIE0014Pages: 19Published on: 5, February, 2019
Abstract: BotGo was started in 2007 by Ravi Panchal, an engineer, after he lost motivation to continue at a managerial role at his job. A hands-on technical person, Panchal was inspired to create an underwater tank-cleaning robot. He started BotGo by bootstrapping it with his savings and roped in his friends for ... More
Reference No: STR0490Pages: 10Published on: 5, August, 2025
Abstract: Byju Raveendran started the ed-tech company Byju’s in 2011. The company attracted investors from both India and abroad. However, problems began when the company defaulted in 2021. In October 2024, the Supreme Court of India ordered that the company continue with insolvency proceedings. By the end of 2024, the company was in serious ... More
Reference No: STR0463Pages: 18Published on: 17, November, 2021
Abstract: Procam International, set up by brothers Anil and Vivek Singh, has been working in the field of sports management in India for over two decades. Procam was the first organiser of large-scale long-distance running events in India, including the 2004 Mumbai Marathon. It conducts the following major events across four cities:
• ... More
Reference No: CIIE0016Pages: 3Published on: 31, January, 2020
Abstract: This short case illustrates the issues in managing people in start-ups, especially while building and growing teams. Rohan, the protagonist, is a young, passionate entrepreneur whose start-up has a proven concept and is pushing towards growth. Rohan, along with his co-founders, Shantul and Niraj, is trying to set rules and ... More
Reference No: ECO0022Pages: 10Published on: 1, January, 1964
Abstract: This case an interview account of an industrialist belonging to the cotton textiles industry giving on account of his strength and weaknesses. This case, together with "Kasturbhai lalbhai and the Cotton Textiles industry" is used for the purpose of familiarizing the student with the variety of factors responsible for the ... More
Reference No: CIIE0021Pages: 16Published on: 15, October, 2020
Abstract: This case describes the evolution of MHFC, a player in the Indian informal housing sector. As a new entrant offering micro home loans to the financially excluded lower income families of urban India in 2008, MHFC had grown to an annual number of 18,000 loans worth INR 8 billion with an average ticket ... More
Reference No: F&A0575Pages: 23Published on: 23, February, 2024
Abstract: In October 2020, Chara Technologies Pvt Ltd approached IIMA Ventures, a leading start-up incubator in India, for seed funding of INR 50–60 million. Bhaktha Keshavachar and Ravi Prasad had founded Chara Technologies with the aim of producing a new electric motor that would be free of permanent magnets and would be built ... More
Reference No: CIIE0025(A)Pages: 14Published on: 3, December, 2021
Abstract: This case describes the entrepreneurial journey of two college friends — Anchal Taatya and Abhiram Nukalapati. While studying at IIM Ahmedabad, they saw an opportunity for aggregating credit card discounts and launched a pilot in February 2019 under the name Circles. Circles helped discount seekers and credit cardholders to connect and make ... More
Reference No: CIIE0025(B)Pages: 8Published on: 3, December, 2021
Abstract: This case describes the entrepreneurial journey of two college friends — Anchal Taatya and Abhiram Nukalapati. While studying at IIM Ahmedabad, they saw an opportunity for aggregating credit card discounts and launched a pilot in February 2019 under the name Circles. Circles helped discount seekers and credit card holders to connect and ... More
