Reference No: MAR0143TECPages: 9Published on: 1, January, 1975
Abstract: The note describes the issues relating to teaching and learning the subject of marketing through the case method. It is based on available published material on the use of the case method. ... More
Reference No: CMA0230(C)Pages: 6Published on: 31, July, 1972
Abstract: This is in continuation of the Case B. In response to an enquiry regarding the willingness of organizations to carry out a market survey, a number of proposals are received from different organizations. The case describes one such proposal in detail. This can be used to illustrate the considerations one ... More