Search results for 'Business'

Authors: Sahay, Arvind;

Reference No: MAR0472 Pages: 12 Published on: 3, March, 2016

Abstract: Airtel, the leading mobile operator in India is launching the Airtel Zero" platform that will charge service providers and OTT providers on the internet for mobile data traffic but will allow end consumers free access to the web sites that are signed up for the platform. The case revolves around ... More

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Authors: Nambudiri, C N S;

Reference No: BP0022 Pages: 14 Published on: 1, January, 1966

Abstract: The case deals with the expressed objectives of retaining the small size of the business by the founder and chief executive of a pharmaceutical company with a record for rapid growth in the fast growing pharmaceutical industry. The case includes the history, growth and financial data of the company as ... More

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Authors: Purohit, Sonal; Gupta, Seema;

Reference No: CIIE0008 Pages: 16 Published on: 20, December, 2017

Abstract: This case presents the hybrid business model of a social venture Gramshree. It provides arich description of an actual decision situation faced by the board of trustees regarding the selection of marketing channel for Gramshree for bringing sustainability to the business. Gramshree aimed at empowering women artisans by ensuring a ... More

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Authors: Karna, Amit; Jain, Anchal; Narayanan, Anaka; Haldipur, Amrita ;

Reference No: CIIE0029 Pages: 17 Published on: 5, December, 2024

Abstract: This case describes the journey of Arjun Sagar Gupta, a restaurateur and music lover who brought the worlds of jazz music and dining together. In 2015, Gupta started The Piano Man, Delhi’s first dedicated jazz club. Delhi was already home to a variety of bars and restaurants, but options for ... More

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Authors: Gangwar, Rachna; Raghuram, G;

Reference No: CIPR0011 Pages: 39 Published on: 11, August, 2011

Abstract: In February 2011, Mr Ajay Mittal, Chairman and Managing Director of Arshiya International Limited, had to decide a way forward for his rail container business following Ministry of Railways new circular on haulage. This circular, which levied commodity specific haulage in domestic segment, along with other conditions on siding usage had ... More

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Authors: Roy, Debjit; Maheshwari, Atul;

Reference No: PROD0304 Pages: 34 Published on: 30, December, 2015

Abstract: Kunvarji Group is on its way to transform from a commodity trading business to a service-driven business. To become an integrated service provider in the agri-supply chain, Kunvarji is by participating actively in procurement, trading, and now eyeing options for providing agri-storage services. Their dilemma reeled around the choice of ... More

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Authors: Pathak, Akhileshwar;

Reference No: BP0434 Pages: 9 Published on: 27, March, 2019

Abstract: The founding principle of contracts is the freedom of the parties. The parties are free to choose their terms and follow any modality of communication, oral or written. As they can freely make a contract, they can freely modify or unmake it. Written contracts have a clause, No Oral Modification ... More

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Authors: Narayanaswami, Sundaravalli ;

Reference No: STR0492 Pages: 26 Published on: 25, July, 2025

Abstract: This case study focuses on the Zoho Corporation's unique path in the Indian IT sector with the CEO Sridhar Vembu at the helm of affairs from company headquarters in rural Tamil Nadu. The case investigates Zoho's unconventional journey to becoming a major worldwide SaaS provider in India's evolving IT/ITES ... More

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Authors: Tripathi, Sanjeev; Agrawal, Rahul;

Reference No: MAR0463(D) Pages: 12 Published on: 30, March, 2015

Abstract: In 2013, ‘Fashion Destination’, a well-established clothing retailer considered setting up a clothing and accessories rental service. They hired a market research agency ‘Wright & Company’ to conduct a research on the sustainability and profitability of such a business model. The consultants collected primary data and did an extensive analysis for Fashion ... More

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Authors: Tripathi, Sanjeev; Agrawal, Rahul;

Reference No: MAR0463(C) Pages: 18 Published on: 30, March, 2015

Abstract: Wright & Company conducted a market research for ‘Fashion Destination’ to determine the consumer purchase intention for a clothing and accessories rental service. Based on secondary research and expert interviews, the consultants came up with a preliminary business model for the service. And through qualitative research they found that consumers indeed ... More

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Authors: Cohen, A R;

Reference No: OB0019 Pages: 8 Published on: 1, January, 1964

Abstract: A young businessman grants an interview in which he airs his doubts and some opinions regarding the place of business and business administration in the personal life of an individual. Raises questions of possible divergence of objectives. ... More

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Authors: Tripathi, Sanjeev; Sahay, Arvind;

Reference No: MAR0464 Pages: 13 Published on: 16, March, 2015

Abstract: Narayana, the head of Market Dynamic’s (MD) Telecom vertical was working on the data analysis plan for the research on the telecom project that they had done for CWP. CWP was a well known consultant and had conducted a research with MD to generate consumer insights in the telecom ... More

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Authors: Mathur, Ajeet;

Reference No: BP0319(B) Pages: 23 Published on: 14, February, 2007

Abstract: This case is a sequel to Thermax (A). It describes strategy formulation and implementation associated with decisions over investment and internationalization after the firm raised capital through an Initial Public Offering (IPO). While resolving top management succession issues, the firm finds itself in a business downturn that sharply erodes its ... More

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Authors: Gupta, Nirmal; Gupta, Parvinder;

Reference No: MAR0322(A) Pages: 7 Published on: 5, May, 1999

Abstract: Bedi Ferox Limited, the Indian joint venture of Ferox Corporation, operated in the areas of business products and systems, which handled document processing and related business. Plain paper copiers had been the main product of the company. Over the years, the company had expanded its business into such areas as ... More

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