Search results for 'Business'

Authors: Gupta, G S;

Reference No: ECO0343EX Pages: 9 Published on: 31, January, 2002

Abstract: The case provides time series data on significant macroeconomic variables for the G-7 and a few other selected countries. In particular, information is available to analyse the causes of and the roles of stabilisation policies during the Great Depression, Stagflation, Globalisation, and the recent Recession. The case offers good material ... More

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Authors: Purohit, Sonal; Gupta, Seema;

Reference No: CIIE0008 Pages: 16 Published on: 20, December, 2017

Abstract: This case presents the hybrid business model of a social venture Gramshree. It provides arich description of an actual decision situation faced by the board of trustees regarding the selection of marketing channel for Gramshree for bringing sustainability to the business. Gramshree aimed at empowering women artisans by ensuring a ... More

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Authors: Nambudiri, C N S;

Reference No: BP0022 Pages: 14 Published on: 1, January, 1966

Abstract: The case deals with the expressed objectives of retaining the small size of the business by the founder and chief executive of a pharmaceutical company with a record for rapid growth in the fast growing pharmaceutical industry. The case includes the history, growth and financial data of the company as ... More

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Authors: Tripathi, Sanjeev;

Reference No: MAR0477(B) Pages: 4 Published on: 23, February, 2016

Abstract: Fruitzone India Limited is the Indian subsidiary of the multinational company Gypsy Inc., the global leader in the beverages industry. The company is conducting a market research to identify a new flavour of fruit juice that they could launch. The case discusses how Fruitzone India Limited conducts an exploratory research ... More

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Authors: Tripathi, Sanjeev;

Reference No: MAR0477(D) Pages: 6 Published on: 23, February, 2016

Abstract: Fruitzone India Limited (FIL) is the Indian subsidiary of the multinational company Gypsy Inc., the global leader in the beverages industry. The company has conducting a market research to identify a new flavour of fruit juice that they could launch. After they had completed the confirmatory research they still had ... More

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Authors: Tripathi, Sanjeev;

Reference No: MAR0477(A) Pages: 8 Published on: 23, February, 2016

Abstract: Fruitzone India Limited is the Indian subsidiary of the multinational company Gypsy Inc., the global leader in the beverages industry. The company was contemplating launching a new flavour of fruit juice and decided to conduct a feasibility study. It hired an external market research agency, India Monitor International (IM)) to ... More

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Authors: Tripathi, Sanjeev;

Reference No: MAR0477(C) Pages: 27 Published on: 23, February, 2016

Abstract: Fruitzone India Limited (FIL) is the Indian subsidiary of the multinational company Gypsy Inc., the global leader in the beverages industry. The company has conducting a market research to identify a new flavour of fruit juice that they could launch. The case discusses how the data collected in confirmatory research ... More

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Authors: Jain, Abhinandan; Sureka, KK;

Reference No: MAR0510 Pages: 24 Published on: 7, November, 2019

Abstract: Agrawal’s 420, a cottage industry started in 1962 in Indore, Madhya Pradesh, setup several companies by 2016. Papad business revenues were at INR 70 crores plus. The reasons for setting up the company, its guiding values, facing intensive competitive rivalry, journey of growth, manual manufacturing process, mechanising the process, product portfolio and development, ... More

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Authors: Rao, H Raghav; Bose, Indranil; Bhattacharya, Samadrita; Lahiri, Saikat;

Reference No: IS0147 Pages: 21 Published on: 2, August, 2024

Abstract: The case study focuses on Arvind Fashions’ transformation into an omnichannel fashion retailer in India. It describes how the company embraced digital strategies to stay ahead of industry disruptions. The strategic shift involved creating a separate arm, Arvind Internet, to drive technology innovation. Arvind Fashions focused on integrating online and ... More

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Authors: Banerjee, Arindam;

Reference No: MAR0397 Pages: 18 Published on: 22, May, 2008

Abstract: Highlights a process reengineering effort to make business impact. Implication on internal/external stakehloders discussed. ... More

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Authors: Mathur, Ajeet;

Reference No: BP0446 Pages: 11 Published on: 14, December, 2020

Abstract: This case introduces the genre of “wicked problems” in strategy. InspirOn Engineering is a third-generation textile machinery family business. The patriarch, in his 72nd year, has announced his retirement without a succession plan. Chinese acquisitions in Germany have transformed the competitive landscape into two business divisions. The leadership has to ... More

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Authors: Wadhva, C D;

Reference No: ECO0242TEC Pages: 3 Published on: 1, January, 1977

Abstract: Emphasizes the importance of systematic research in the framework of the relevant export-marketing environment for formulating export business strategy at the firm level. It explains the concepts of "export market environment" and "export business strategy" and points out some important decisions that a corporate unit planning export marketing has to ... More

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Authors: Banerjee, Arindam;

Reference No: MAR0436 Pages: 3 Published on: 27, June, 2013

Abstract: The case is about a service provided to rail commuters who lack the time to attend to their daily chores because of the long hours spent in commuting. It talks about the process of building the business of providing a laundry pick up and drop off service at the railway ... More

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Authors: Varkkey, Biju; Koshy, Abraham; Oburai, Prathap; Joy, Roshni;

Reference No: P&IR0206 Pages: 41 Published on: 10, September, 2008

Abstract: Apollo Tyres Limited was started in 1974 by an entrepreneur, Ranauq Singh, plagued with poor quality and labour problems at its mother plant in Kerala, the business did not take off well. His son, Onkar Kanwar introduced radical changes in 1980s to the company around. By 2006, Apollo Tyres had transformed into ... More

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