Search results for 'Business'

Authors: Nambudiri, C N S;

Reference No: BP0022 Pages: 14 Published on: 1, January, 1966

Abstract: The case deals with the expressed objectives of retaining the small size of the business by the founder and chief executive of a pharmaceutical company with a record for rapid growth in the fast growing pharmaceutical industry. The case includes the history, growth and financial data of the company as ... More

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Authors: Sahay, Arvind;

Reference No: MAR0472 Pages: 12 Published on: 3, March, 2016

Abstract: Airtel, the leading mobile operator in India is launching the Airtel Zero" platform that will charge service providers and OTT providers on the internet for mobile data traffic but will allow end consumers free access to the web sites that are signed up for the platform. The case revolves around ... More

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Authors: Tripathi, Sanjeev;

Reference No: MAR0477(D) Pages: 6 Published on: 23, February, 2016

Abstract: Fruitzone India Limited (FIL) is the Indian subsidiary of the multinational company Gypsy Inc., the global leader in the beverages industry. The company has conducting a market research to identify a new flavour of fruit juice that they could launch. After they had completed the confirmatory research they still had ... More

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Authors: Tripathi, Sanjeev;

Reference No: MAR0477(A) Pages: 8 Published on: 23, February, 2016

Abstract: Fruitzone India Limited is the Indian subsidiary of the multinational company Gypsy Inc., the global leader in the beverages industry. The company was contemplating launching a new flavour of fruit juice and decided to conduct a feasibility study. It hired an external market research agency, India Monitor International (IM)) to ... More

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Authors: Tripathi, Sanjeev;

Reference No: MAR0477(C) Pages: 27 Published on: 23, February, 2016

Abstract: Fruitzone India Limited (FIL) is the Indian subsidiary of the multinational company Gypsy Inc., the global leader in the beverages industry. The company has conducting a market research to identify a new flavour of fruit juice that they could launch. The case discusses how the data collected in confirmatory research ... More

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Authors: Jain, Abhinandan; Sureka, KK;

Reference No: MAR0510 Pages: 24 Published on: 7, November, 2019

Abstract: Agrawal’s 420, a cottage industry started in 1962 in Indore, Madhya Pradesh, setup several companies by 2016. Papad business revenues were at INR 70 crores plus. The reasons for setting up the company, its guiding values, facing intensive competitive rivalry, journey of growth, manual manufacturing process, mechanising the process, product portfolio and development, ... More

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Authors: Rao, H Raghav; Bose, Indranil; Bhattacharya, Samadrita; Lahiri, Saikat;

Reference No: IS0147 Pages: 21 Published on: 2, August, 2024

Abstract: The case study focuses on Arvind Fashions’ transformation into an omnichannel fashion retailer in India. It describes how the company embraced digital strategies to stay ahead of industry disruptions. The strategic shift involved creating a separate arm, Arvind Internet, to drive technology innovation. Arvind Fashions focused on integrating online and ... More

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Authors: Banerjee, Arindam;

Reference No: MAR0397 Pages: 18 Published on: 22, May, 2008

Abstract: Highlights a process reengineering effort to make business impact. Implication on internal/external stakehloders discussed. ... More

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Authors: Mathur, Ajeet;

Reference No: BP0446 Pages: 11 Published on: 14, December, 2020

Abstract: This case introduces the genre of “wicked problems” in strategy. InspirOn Engineering is a third-generation textile machinery family business. The patriarch, in his 72nd year, has announced his retirement without a succession plan. Chinese acquisitions in Germany have transformed the competitive landscape into two business divisions. The leadership has to ... More

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Authors: Wadhva, C D;

Reference No: ECO0242TEC Pages: 3 Published on: 1, January, 1977

Abstract: Emphasizes the importance of systematic research in the framework of the relevant export-marketing environment for formulating export business strategy at the firm level. It explains the concepts of "export market environment" and "export business strategy" and points out some important decisions that a corporate unit planning export marketing has to ... More

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Authors: Banerjee, Arindam;

Reference No: MAR0436 Pages: 3 Published on: 27, June, 2013

Abstract: The case is about a service provided to rail commuters who lack the time to attend to their daily chores because of the long hours spent in commuting. It talks about the process of building the business of providing a laundry pick up and drop off service at the railway ... More

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Authors: Manikutty, S;

Reference No: BP0344 Pages: 12 Published on: 4, July, 2012

Abstract: The case deals with the issues in managing the growth of a family business engaged in retail and discount stores in Chennai. It highlights one of the strengths of family businesses, namely leveraging family resources into the business. The case also deals with issues of succession planning in family businesses. ... More

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Authors: Bagchi, Samrat; Sharma, Kamal; Agarwal, Promila ;

Reference No: STR0474 Pages: 19 Published on: 13, June, 2023

Abstract: This case explores the transition of 3i Infotech Limited becoming a digital ecosystem orchestrator in the international market from a software services provider based out of India. As a new CEO took over the company in 2021, the company has been forced to offload its products division while the services/ transactions ... More

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Authors: Varkkey, Biju; Koshy, Abraham; Oburai, Prathap; Joy, Roshni;

Reference No: P&IR0206 Pages: 41 Published on: 10, September, 2008

Abstract: Apollo Tyres Limited was started in 1974 by an entrepreneur, Ranauq Singh, plagued with poor quality and labour problems at its mother plant in Kerala, the business did not take off well. His son, Onkar Kanwar introduced radical changes in 1980s to the company around. By 2006, Apollo Tyres had transformed into ... More

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