Search results for 'Business'

Authors: Mohan, Manendra;

Reference No: MAR0219TEC Pages: 25 Published on: 1, January, 1979

Abstract: Explains how advertising helps to bridge the communication gap between producers and consumers. Personal selling and advertising are two forms of business communications to which consumers respond. Advertising is done in a nonpersonal manner through intermediaries or media. The function of advertising is to contribute towards the greater availability ... More

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Authors: Sharma, Rajeev;

Reference No: RJMC0026 Pages: 30 Published on: 8, June, 2013

Abstract: The case is about a post graduate institute of management education established in Pune in the year 2004 by Prof. M. S. Pillai. The Institute is visualised as a ‘leadership gurukulam’ where students become principled, inspiring leaders capable of making contribution to business and spread happiness in the world. None of ... More

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Authors: Ravichandran, N; Patel, Nikunjkumar; Lawrence, Russel ;

Reference No: STR0477 Pages: 16 Published on: 4, September, 2023

Abstract: The case presents the complexities involved in implementing a social project with specific reference to Dharavi Redevelopment Project (DRP) in Bombay. This project was awarded to Adani Group, a large business conglomerate in India. The multiple stakeholders in DRP include politicians, bureaucrats, population living in Dharavi, the manufacturing companies which ... More

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Authors: Desai, D.K.; Murty, A G K;

Reference No: CMA0140 Pages: 15 Published on: 1, January, 1967

Abstract: The case is based on the Government Policy regarding merchant exporters in the export business de-oiled groundnut cake. This case brings into focus the issues relating to separate functions performed by merchants vis-a-vis exports by manufacturers in that agricultural commodity. ... More

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Authors: Mukherjee, Saral; Chandwani, Rajesh;

Reference No: HRM0252 Pages: 17 Published on: 14, July, 2022

Abstract: Aravind Eye Care System (AECS) exploited economies of scale to offer affordable eye care for masses, with a mission to eliminate needless blindness. Over the years, AECS had built a strong organisational culture based on compassion and service. The organisation had made its first foray into large metro cities by ... More

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Authors: Cohen, A R;

Reference No: OB0024(F2) Pages: 16 Published on: 1, January, 1965

Abstract: The company's policy on employing relatives is discussed. The president gives his views and so do several of his and other directors' relatives. Non?family executives also give their views. Students are to assess the consequences. ... More

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Authors: Manikutty, S;

Reference No: BP0235(G) Pages: 8 Published on: 19, February, 1996

Abstract: This case describes the situation faced by the Control Systems Group (CSG) of ECIL, a multiproduct, multidivisional company. This Group is one of ECIL's most important Groups in terms of turnover and in terms of the importance of the product. The Group is in the business of producing and supplying ... More

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Authors: Mathur, Ajeet;

Reference No: BP0445 Pages: 13 Published on: 23, June, 2020

Abstract: The case describes the predicament of the CEO of a born-global Indian enterprise in R&D over simultaneously balancing a trine of objectives: maximisation of shareholder value, maintaining a talent-led, process-driven ecosystem for team performance, and customer acquisition and customer satisfaction in contracted research and custom synthesis through knowledge-intensive business ... More

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Authors: Ganjoo, Divya; Mukherjee, Saral; Mukhopadhyay, Sandip;

Reference No: MAR0507 Pages: 18 Published on: 9, January, 2020

Abstract: Razorpay is a four-year-old Indian B2B fintech startup in digital payments which is venturing into digital lending. It aims to simplify digital payment flows involved in acceptance, processing, and disbursement of payments through superior technology and automation. This case details how Razorpay creates value for businesses by offering service ... More

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Authors: Banerjee, Arindam;

Reference No: CIIE0010 Pages: 26 Published on: 1, January, 2018

Abstract: The case tells the story of a first generation entrepreneur, Dhirendra Singh, and his struggle for 15 years to establish a mango pulp based beverage marketing company without any external support and funding. The case highlights the travails that Dhirendra goes through in marketing an undifferentiated product such as mango drink ... More

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Authors: Karna, Amit; Garg, Amit;

Reference No: BP0424 Pages: 22 Published on: 29, March, 2019

Abstract: The year 2013-14 was very significant for Raychem RPG Ltd (RRL) - a joint venture between RPG group, India and TE Connectivity, USA. The sales were looking up and order book was promising. Newly restructured units were working well, and business in new segments was picking up. There were several ... More

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Authors: Dixit, M R; Jain, Abhinandan K;

Reference No: BP0285 Pages: 23 Published on: 23, January, 2003

Abstract: This is a unique case of its kind providing an opportunity to see the linkages between the corporation and its customers from an integrated perspective. It describes the steps initiated by the top management of Cosmo Films Limited, a company in the business of packaging films, to build the customer ... More

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Authors: Sheth, N R;

Reference No: P&IR0117TEC Pages: 4 Published on: 1, January, 1974

Abstract: This note analyses the interpersonal and intergroup power relationship obtaining within organizations such as a business enterprise and a trade union, as well as between these organizations. The note raises the question whether all politics is harmful, and suggests that it is necessary to distinguish between the functional and ... More

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