Reference No: MAR0307(B)Pages: 18Published on: 1, January, 1996
Abstract: The case describes the situation of an Indian company that has successfully supplied chlorine containers, manufactured according to British specifications, to a buyer in Malaysia. The same buyer has a requirement for ammonia containers and has been using ammonia containers manufactured according to Japanese specifications. The company has to decide ... More
Reference No: MAR0307(A)Pages: 13Published on: 10, May, 1995
Abstract: The case describes the initial efforts made by a medium sized manufacturer of engineering equipment to enter international markets. The product-market choice and the experience of breaking into the first foreign market in Malaysia are described in some detail. ... More
Reference No: OB0182Pages: 14Published on: 1, January, 1990
Abstract: The case centres around correspondence between three middle managers of an organization -- Holiday Planners and Resorts Ltd. The manager who initiated the correspondence was supposed to be coordinating a particular project. The other two managers were expected to contribute to the project, though they belonged to a different division. ... More
Reference No: BP0223(A)Pages: 29Published on: 1, January, 1990
Abstract: This case describes the situation faced by Mr Suresh Jha, the new Managing Director of Natural Resources Corporation. It has been brought to his notice that the company is likely to incur losses for the first time since its inception in 1965. He is required to evaluate the current strategy and ... More
