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Search results for 'marketing management cases'

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  1. Paddy Marketing Board - Sri Lanka (C): Financing the storage Operation

    Authors: Desai, D K;

    Reference No: CMA0555(C) Pages: 9 Published on: 1, January, 1982

    Abstract: This case deals with the storage operation of milled rice in the monopsony procurement, processing, and distribution situation of the Paddy Marketing Board in Sri Lanka. The chairman has to decide whether he should go in for modern storage systems of silos or make do with the existing storage with ... More

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  2. Manpasand Beverages Ltd: Agile Capabilities for Sustained Growth

    Authors: Banerjee, Arindam;

    Reference No: CIIE0010 Pages: 26 Published on: 1, January, 2018

    Abstract: The case tells the story of a first generation entrepreneur, Dhirendra Singh, and his struggle for 15 years to establish a mango pulp based beverage marketing company without any external support and funding. The case highlights the travails that Dhirendra goes through in marketing an undifferentiated product such as mango drink ... More

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  3. Paddy Marketing Board - Sri Lanka (D): Setting Up A Modern Storage and Processing Complex

    Authors: Desai, D K;

    Reference No: CMA0555(D) Pages: 21 Published on: 1, January, 1982

    Abstract: Considers procurement, storage-transport, milling-storage and distribution in an integrated manner. The chairman is faced with the problem of deciding whether he should set up a modern storage and processing complex as against the existing disintegrated system. ... More

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  4. CCI: Optimal Floor Pricing Model for the E-Auction Market

    Authors: Narayanaswami, Sundaravalli;

    Reference No: O&DS0001 Pages: 8 Published on: 3, August, 2023

    Abstract: The Cotton Corporation of India Ltd. (CCI) is a Miniratna company of the Government of India (GoI), under the Ministry of Textiles. CCI has been serving in the field of marketing of Indian cotton for the past five decades. As an independent entity under GoI, CCI undertakes Minimum Support Price ... More

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  5. Pune Flower Designs Limited

    Authors: Bapna, S L; Raghuram, G;

    Reference No: CMA0780EX Pages: 18 Published on: 1, January, 2000

    Abstract: This case focuses on the owner/entrepreneur's perspective of a small enterprise in a new market (dried flower exports). Currently, a large part of the business risk is borne by the importer. The supply and processing risk is borne by the entrepreneur. However, possibilities and long term strategies might require ... More

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  6. Use Pattern of Pesticides in India **

    Authors: Desai, D K;

    Reference No: CMA0242 Pages: 12 Published on: 19, October, 1972

    Abstract: As there were few studies which threw light on the actual use pattern of pesticides by farmers, the Pesticide Association of India sponsored pesticides market studies in five selected districts of the country. Some of the findings of these studies, which would be very useful in developing a marketing strategy ... More

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  7. Case Studies for Hybrid Bajra in High Yielding Varieties Programmes

    Authors: Patel, D A;

    Reference No: CMA0146 Pages: 11 Published on: 4, April, 1968

    Abstract: This is an integrated case on seed input. It deals with the issues on 1) planning for seed production 2) procurement certification of seed, 3) marketing of seed, 4) channelising the agricultural credit supply to the farmers for introducing new seeds. The case is composed over various issues faced y the planners implementors at ... More

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