Search results for 'marketing cases'

Authors: Jena, Sanjay Kumar; Borah, Sourav Bikash; G, Pratheebha;

Reference No: MAR0530 Pages: 20 Published on: 30, December, 2022

Abstract: Sunit Raj was the Vice President, Marketing of Schematic Software Company (SSC), a Software-as-a-Service (SaaS) company. He was pondering how to preserve the company’s growth momentum it had achieved over the last few years. In the third quarter of 2021, the company’s valuation reached USD 25 billion, representing a year-over-year ... More

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Authors: Agarwal, Anurag K;

Reference No: IS0154 Pages: 14 Published on: 18, February, 2026

Abstract: In 2024, the Supreme Court of India reiterated the principle of minimal judicial interference in arbitration proceedings in the case of GoQii and Sokrati by setting aside the Bombay High Court order passed in April 2024. For about two years, GoQii had paid Sokrati a substantial amount of money for digital marketing ... More

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Authors: Mehta, S C; Kulkarni, A R;

Reference No: MAR0189 Pages: 15 Published on: 1, January, 1978

Abstract: The case deals with the experiences of the Post and Telegraph Department in introducing a registration service on an experimental basis in the General Post Office, Ahmedabad. Students are expected to evaluate the introduction strategy of this new service. Issues relating to product concept, benefit, segmentation and product positioning of ... More

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