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Search results for 'marketing cases'

Related Searches: marketing cases 2, marketing cases 20, marketing cases 202, marketing cases 2020, marketing cases 2021

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  1. Marketing Orientation and Corporate Policy in the Public Sector**

    Authors: Kulkarni, G R;

    Reference No: BP0036 Pages: 7 Published on: 1, January, 1969

    Abstract: How can marketing orientation be achieved in the formulation and implementation of company policy in the public sector? The case deals with the appreciation of marketing orientation by top managers in the public sector; and raises issues regarding the role of the chief executives in initiating the policy, and their ... More

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  2. Hybrid Seed of Maize - A Price Negotiation **

    Authors: Desai, D K; Narayanan, A V S;

    Reference No: CMA0164 Pages: 14 Published on: 4, March, 1968

    Abstract: Deals with "pricing" of hybrid seed under the conditions of imperfect competition. The hybrid maize seeds are grown on private fields under the supervision of the government which wants to promote high-yielding varieties. The government wants to fix the price of hybrid maize so that it is not too high ... More

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  3. CCI: Optimal Floor Pricing Model for the E-Auction Market

    Authors: Narayanaswami, Sundaravalli;

    Reference No: O&DS0001 Pages: 8 Published on: 3, August, 2023

    Abstract: The Cotton Corporation of India Ltd. (CCI) is a Miniratna company of the Government of India (GoI), under the Ministry of Textiles. CCI has been serving in the field of marketing of Indian cotton for the past five decades. As an independent entity under GoI, CCI undertakes Minimum Support Price ... More

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  4. Regional and Intra-regional Organizational Structure for Paddy Procurement - Sri Lanka

    Authors: Gupta, V K; Mathur, D P;

    Reference No: CMA0300 Pages: 10 Published on: 2, January, 1975

    Abstract: Describes the regional and intra-regional organizational structure developed by the paddy marketing board for paddy and rice procurement in Sri Lanka. Organizational efficiency at regional level was studied with respect to staffing pattern, workload of the staff members, quantity of paddy and rice procured and the cost of procurement. ... More

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  5. The Electronics Corporation of India Limited (ECIL) (D)

    Authors: Manikutty, S;

    Reference No: BP0235(D) Pages: 12 Published on: 19, February, 1996

    Abstract: This case describes the situation faced by the Consumer Electronics Group (CEG) of ECIL, a multiproduct, multidivisional company. CEG is mainly in the business of manufacturing and marketing black and white and colour TVs. It was among the earliest manufacturers of TVs and had built a solid brand image in ... More

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  6. Area Development Corporation: Promotion of Artificial Insemination Programme

    Authors: Mehta, S C; Paul, S;

    Reference No: MAR0224 Pages: 13 Published on: 1, January, 1979

    Abstract: This case deals with the promotion of artificial insemination programme by a developmental agency. Results of a survey, which investigated the motivation for and barriers against the widespread use of artificial insemination, are presented. Based on the survey findings, a communications strategy for popularizing the programme has been suggested. Students ... More

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