Search results for 'marketing management cas'

Authors: Desai, D K;

Reference No: CMA0242 Pages: 12 Published on: 19, October, 1972

Abstract: As there were few studies which threw light on the actual use pattern of pesticides by farmers, the Pesticide Association of India sponsored pesticides market studies in five selected districts of the country. Some of the findings of these studies, which would be very useful in developing a marketing strategy ... More

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Authors: Jain, Rekha; Sinha, Piyush Kumar; Singh, Manjari;

Reference No: IITCOE0002 Pages: 36 Published on: 8, November, 2010

Abstract: Idea Cellular Limited (ICL), a part of the Aditya Birla conglomerate, faced transitional challenges in 2008 as it evolved into a pan Indian player using both inorganic and organic growth paths within the extremely competitive mobile market in India. The areas of concern were in the growth of rural business, management ... More

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Authors: Jaiswal, Anand Kumar; Ghose, Atanu; Palan, Harit;

Reference No: MAR0409 Pages: 18 Published on: 7, August, 2009

Abstract: Promoted by the Self Employed Women's Association (SEWA), Rudi Multi Trading Company Limited was established in 2004 with the twin objectives of facilitating a linkage between poor rural farmers and rural consumers, and promoting internal generation of funds in villages. The company worked to unite two parties, small and medium farmers ... More

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