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Search results for 'public or'

Related Searches: Public or 211, Public or 216, Public or 210, Public or 219, Public or 207

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  1. Quality Printers Limited **

    Authors: Bhattacharyya, S K;

    Reference No: F&A0093 Pages: 4 Published on: 1, January, 1970

    Abstract: Raises the question of how the following three items should be treated in accounts: 1) exceptional repairs of a nonrecurring nature; 2) substantial advertising and publicity expenditure; and 3) structural additions and alterations. The chief accountant's opinions are expressed in the case, while in the class other viewpoints are to be brought ... More

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  2. Marketing of Condoms

    Authors: Rao, Sreenivas S;

    Reference No: BP0219 Pages: 38 Published on: 1, January, 1990

    Abstract: This is a case in social marketing and consumer marketing of condoms and the business strategies being followed by three condom manufacturers -- London Rubber Company (I), Hindustan Latex Limited, and Lorcom (Protectives) Ltd. These three companies belong to different sectors--private, public, and joint sector. ... More

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  3. National Institute of Indian Medical Heritage, Hyderabad

    Authors: Vijaya Sherry Chand;

    Reference No: RJMC0020 Pages: 15 Published on: 21, May, 2012

    Abstract: Dr. Ala Narayana, Director, National Institute of Indian Medical Heritage, Hyderabad (NIIMH), in late 2011, is considering a review of the progress of the institute since its foundation in 1956, in order to develop a strategy and an action plan for the future. The need for this planning was felt since NIIMH ... More

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  4. Hindustan Photo Films (A)

    Authors: Prahalad, C K; Thomas, Philip S;

    Reference No: BP0111(A) Pages: 15 Published on: 1, January, 1977

    Abstract: Provides the background to the appointment of a part-tim Chairman of an ailing public sector company. ... More

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  5. The Hindu (A)

    Authors: Murthy, K R S;

    Reference No: BP0061(A) Pages: 22 Published on: 1, January, 1975

    Abstract: The single-centre publication strategy of The Hindu is posing problems in light of competition from multi-centre publications, local loyalties, regional differences, and transportation problems. The Hindus strategy raises some short-, medium- and long-term issues in light of scarcity of newsprint and increasing costs. ... More

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  6. Tata McGraw Hill Education Private Limited

    Authors: Dixit, M.R.; Anilkumar, H.;

    Reference No: BP0382 Pages: 9 Published on: 23, June, 2015

    Abstract: This case presents the details of origin, strategy, and performance of Tata McGraw Hill Education Private Limited. It describes the initiatives of Mr. Shukla, Managing Director and Vice President, in maintaining the leadership of the company in a changing environment. The participants are required to assume the role of a ... More

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  7. Ratan Sagar Private Limited

    Authors: Dixit, M.R.; Anilkumar, H.;

    Reference No: BP0383 Pages: 16 Published on: 22, June, 2015

    Abstract: The case presents the efforts of Dr. Dhanesh Jain, founder of Ratna Sagar Publications to innovate in children’s publishing space. His innovations received mixed response. Commercial success was delayed. Adoption of innovations by the educational institutions did not happen as expected, the innovations, however, created opportunities for other business ... More

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  8. National Publishing Company: Marketing of Children's Fortnightly Magazine

    Authors: Koshy, Abraham;

    Reference No: MAR0301 Pages: 12 Published on: 16, February, 1994

    Abstract: The case describes the decision situation faced by the marketing manager of a publishing company with respect to a children's fortnightly publication. The company is faced with the problem of deciding on strategies to improve the sales of the product which despite sales promotion efforts, are not showing any sustained ... More

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  9. Dreamflower Talc Company

    Authors: Mohan, Manendra;

    Reference No: MAR0229 Pages: 16 Published on: 1, January, 1979

    Abstract: Pond's (India) Limited is a public limited company manufacturing and marketing toiletries and cosmetics and competes in the skin preparations segment of this market with its wellknown products. This case discusses the development of Pond's Dreamflower Talc campaigns in detail. It also gives a summary of the advertisements of ... More

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  10. The Akal Academies

    Authors: Ghura, Amarpreet Singh; Chand, Vijaya Sherry;

    Reference No: RJMC0043 Pages: 16 Published on: 29, March, 2017

    Abstract: In July 2016, Baba Iqbal Singh Kingra Ji, Chairperson, The Kalgidhar Trust-Society (TKTS), a non-profit social development organization based in Himachal Pradesh, India, wanted a plan for expanding the rural school activities of TKTS. In 2012, TKTS had fixed a target of 500 academies with 250,000 students to be achieved by 2020. As of 2016, it ... More

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  11. LPA Road Safety Campaign

    Authors: Mohan, Manendra;

    Reference No: MAR0279 Pages: 11 Published on: 1, January, 1983

    Abstract: The case is concerned with professional use of advertising and sales promotion approach to a vital problem of general public interest by a nonprofit organization. The major elements are research inputs into creative strategy for a multimedia campaign. ... More

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  12. Phatra Thanakit Public Company Limited

    Authors: V Raghunathan; Varma, Jayanth R;

    Reference No: F&A0452 Pages: 10 Published on: 26, April, 2000

    Abstract: Set in the backdrop of the 1997 economic crisis, the case deals with the problem faced by a leading finance company of Thailand, Phatra Thanakit. The company finds its very existence threatened under the onslaught of the crisis, and faces a number of agonizing choices. Should it become an integrated bank? ... More

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