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  1. Remove This Item Discipline: Quantitative Methods
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Search results for 'pricing of'

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  1. Bingo Brands - Price Sensitivity Study (C): Data Analysis

    Authors: Jain, Abhinandan K; Sinha, Piyush Kumar; Vyas, Preeta H; Saha, Jahar;

    Reference No: MAR0358(C) Pages: 9 Published on: 8, November, 2004

    Abstract: The Director of National Institute of Tobacco was faced with the decision problem of pricing of mini cigarettes in India with a focus on likely recommendation to government regarding excise duty (For details refer to Bingo Brands A and B). The case describes the research design and the results obtained ... More

  2. Western India Pharmaceuticals

    Authors: Mote, V L;

    Reference No: QM0002 Pages: 5 Published on: 1, January, 1964

    Abstract: The case revolves around the issue of pricing in an oligopolistic market. It discusses issues like use of price cutting for introducing a new product, ability of the firm to withstand retaliation from competitors, and the benefit the society receives from the price fall. The other minor issues raised are ... More

  3. Bright Engineering Works (H) **

    Authors: Mote, V L;

    Reference No: QM0001(H) Pages: 11 Published on: 1, January, 1964

    Abstract: The case involves the determination of cost for a job order so as to quote a price for getting the business. ... More

  4. Kamdhenu Dairy (B) *

    Authors: Subramaniam, S;

    Reference No: QM0008(B) Pages: 17 Published on: 1, January, 1966

    Abstract: Attempts to highlight the role of pricing for profit and growth. The social and economic objectives of pricing are analyzed. ... More

  5. Monarch Enterprises (A)

    Authors: Roy Dholakia, Ruby;

    Reference No: MAR0223 Pages: 6 Published on: 1, January, 1979

    Abstract: A new marketing director of a mediumsized company producing a line of consumer products is faced with the task of reorganizing the company's marketing goals and activities. The question of pricing policy comes up and research assistance is sought. The case deals with the selection of research approaches to ... More

  6. Bright Engineering Works (I) **

    Authors: Mote, V L;

    Reference No: QM0001(I) Pages: 7 Published on: 1, January, 1966

    Abstract: Describes the procedures followed for deciding the selling price of a job order. What price should the company quote for getting the business? ... More

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