Reference No: MAR0338(A)Pages: 9Published on: 30, March, 2000
Abstract: This case focuses on the use of secondary source data to perform segmentation analysis. There is ample opportunity to structure the business problem based on the symptoms described. It is based on a moderately sized credit card company in Mid-West United States. ... More
Reference No: MAR0338(B)Pages: 11Published on: 30, March, 2000
Abstract: The case focuses on the use of secondary source data to perform segmentation analysis. There is ample opportunity to structure the business problem based on the symptoms described. The case is based on a moderately sized credit card company in mid-West United States. ... More