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  1. Planning and Implementation (HYVP): Decision Under Uncertainty

    Authors: Madappa, P P; Malya, M Meenakshi;

    Reference No: CMA0169 Pages: 10 Published on: 21, March, 1969

    Abstract: In June 1969, agriculture in Thanjavur district of Madras state was facing an unprecedented draught. Due to an unforeseen delay of monsoon in catchment areas, Cauvery reservoirs had reached an all time low. The 'Granary of South' as the district was known from time immemorial, was threatened with famine. The problem ... More

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  2. Paper and Paperboards (PPBs)

    Authors: Tewari, Devi D; Chokshi, S N;

    Reference No: CMA0714 Pages: 15 Published on: 1, January, 1993

    Abstract: The paper industry in India is highly capital intensive and has grown rapidly in the past. Interesting to note that the number of pulp and paper units have increased from 17 in the early 1950's to 250 in 1985, and production of paper and paperboards from 1,35,000 tonnes in 1951 to 15,00,000 tonnes in 1985 - a ... More

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  3. The Steaming Mug

    Authors: Ranganathan; Kavitha;

    Reference No: IS0136 Pages: 14 Published on: 28, March, 2018

    Abstract: The case is meant to be used in an introductory course on Data Visualization or Analytics in either a business school or any other context where students have had some exposure to management topics. This case primarily focuses on introducing students to the basic philosophy and techniques of exploratory data ... More

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  4. A Patient's Dilemma: To litigate or otherwise

    Authors: Ravichandran, N; Radha, R.;

    Reference No: QM0283 Pages: 9 Published on: 1, January, 1970

    Abstract: A middle aged woman was advised hysterectomy based on the clinical symptoms presented by her. Hysterectomy was advised by an Oncology Gynecology surgeon. An experienced Urological Consultant advised against hysterectomy. Ms. Tara was confused and hence through a common friend reached out to a Gynecologist for a second opinion. The ... More

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  5. Bharat Footwear Limited Discount Coupons

    Authors: Shah, Bhavin; Ravichandran, N;

    Reference No: QM0282 Pages: 7 Published on: 12, September, 2018

    Abstract: The case presents a customer’s experience during the purchase of a pair of shoes in an upmarket retail outlet of Bharat Footwear Limited (BFL), in Ahmedabad, wherein he was offered a discount coupon meant for shareholders, at a shared consideration of 60 (buyer) and 40 (agent). The customer needs to decide ... More

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  6. Multiple Criteria Decision Making (MCDM): Overview of Developments and Related Areas

    Authors: Shukla, P R;

    Reference No: PROD0173TEC Pages: 14 Published on: 1, January, 1982

    Abstract: This note reviews the developments in the field of multiple?criteria decision-making (MCDM) together with developments in related areas such as utility theory and decision theory. Multiple criteria problems and basic approaches to solve these problems are mentioned. Direct estimation approach and interactive approach for estimating decision?makers' preferences are ... More

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  7. A Note on Randomized Respinse Surveys

    Authors: Laha, Arnab Kumar;

    Reference No: QM0249TEC Pages: 7 Published on: 28, November, 2005

    Abstract: In this technical note we discuss some useful techniques for gathering sensitive data. We discuss three methods of Randomized response surveys warner's methods, unrelated questions method and a method for gathering sertives quantitative data. All there methods has been extensively field tested and has been found to be of great ... More

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  8. Scaling in Marketing Research: A Note

    Authors: Jain, Abhinandan K; Roy Dholakia, Ruby;

    Reference No: MAR0271TEC Pages: 17 Published on: 1, January, 1982

    Abstract: The note describes a classification scheme of marketing information for scale construction. For single item measurement, ordinal, interval and ratio scale methods are described. Multi-item scales like semantic differential, Thurstone's equal appearing interval, and Likert's summated rating scales are described. A broad idea about multidimensional scaling is also provided. Guidelines ... More

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  9. Urmi Pharmaceutical Company (D)

    Authors: Vora, M N;

    Reference No: MAR0285(D) Pages: 52 Published on: 1, January, 1975

    Abstract: Case (D) describes the marketing information system of the company. It also describes the company's annual marketing planning process. Various forms used for the purpose of reporting, collating and disseminating information are included. Roles and functions of various marketing executives are described. ... More

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  10. Ranchi Refractories Company Limited (A)

    Authors: Mote, V L; Saha, Jahar;

    Reference No: QM0096(A) Pages: 13 Published on: 1, January, 1977

    Abstract: The case starts with the questions of product profitability and increases price of certain products. The questions arise because the company was consistently using money. The problem therefore is how to improve the profitability of the company. It is unviable without price increase. If, 'no' what should be the product ... More

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  11. Premier Engineering Company Limited

    Authors: Ghose, A; Bhattacharyya, S K;

    Reference No: F&A0210 Pages: 6 Published on: 1, January, 1973

    Abstract: An engineering company is trying to prepare proforma financial statements, using ten months' actual and two months' estimated transactions as base year data. A comprehensive list of projected transactions is given for the budget year and the effect of these transactions has to be determined. ... More

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  12. SYS Fertilizers (B): Product Mix Optimisation

    Authors: Shinde, Shubham A; Parameshwari, Yoga M; Narayanaswami, Sundaravalli ;

    Reference No: O&DS0007(B)EX Pages: 4 Published on: 6, January, 2025

    Abstract: Shruti, the Production Manager at SYS Fertilizers, is drafting a budget to optimize profits for nitric acid plant. SYS Fertilizers produce nitric acid in three concentrations, i.e. 60%, 68%, and 98%. Prices vary for each concentration and distribution channel via tankers, containers, and pipelines. Shruti's challenge is to strategise a plan aligning ... More

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  13. Cooperative Principles: A Plea For Expansion

    Authors: Vyas, V S;

    Reference No: CMA0351TEC Pages: 5 Published on: 1, October, 1975

    Abstract: The note discusses the overriding importance of cooperative principles in determining cooperative policy, organization and programme, examines Rochdale's principles and points the area where further extension of these principles is needed. ... More

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  14. Gujarati Grihini

    Authors: Sheth, Shanti; Raghavachari, M;

    Reference No: QM0080 Pages: 6 Published on: 1, January, 1977

    Abstract: Studies Gujarati housewives' choice of cooking media, and is based on their answers to a questionnaire. Students are required to analyse the data to find out the housewives' preference for cooking media in a locality of Ahmedabad. ... More

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  15. Raymond Design of Warehouse Operations

    Authors: Roy, Debjit;

    Reference No: PROD0313 Pages: 11 Published on: 14, April, 2016

    Abstract: Raymond was lagging behind in their customer order fulfillment process due to inefficiencies in their warehouse operations. Further, slotting of stock keeping units to the right bins was not in order. As a result, the warehouse capacity was limiting company's growth. This case draws lessons about how warehousing technology and ... More

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