Search results for 'marketing cases'

Authors: Vora, M N;

Reference No: MAR0269TEC Pages: 3 Published on: 1, January, 1981

Abstract: The note identifies the many decisions related to managing marketing research activities. It enlists the steps necessary to be used if an outside research agency is used. It also identifies and lists the questions which need answers for the search and selection of an outside agency. ... More

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Authors: Vyas, Preeta H; Kureshi, Sonal;

Reference No: MAR0328(A) Pages: 10 Published on: 10, April, 1999

Abstract: The case describes a contest launched by Britannia Industries Limited during the World Cup 1999. It gives a brief background about the company and it's overall marketing strategy, promotions planned by other companies during the World Cup 1999, and details about the contest "Britannia Khao World Cup Jao". The objectives, budget, terms ... More

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Authors: Shah, Prafful;

Reference No: BP0019(C) Pages: 7 Published on: 1, January, 1966

Abstract: The Tithwal Mills Management is again forced to reconsider its polices, in the light of new restrication on credit in post by Reserve Bank. This Restriction mainly influence the cotton cloth trade, but to some extent influences the mills purchasing and inventory polices. ... More

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