Search results for 'Market Research for'

Authors: Vora, M N;

Reference No: MAR0269TEC Pages: 3 Published on: 1, January, 1981

Abstract: The note identifies the many decisions related to managing marketing research activities. It enlists the steps necessary to be used if an outside research agency is used. It also identifies and lists the questions which need answers for the search and selection of an outside agency. ... More

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