Reference No: MAR0279Pages: 11Published on: 1, January, 1983
Abstract: The case is concerned with professional use of advertising and sales promotion approach to a vital problem of general public interest by a nonprofit organization. The major elements are research inputs into creative strategy for a multimedia campaign. ... More
Reference No: MAR0266TECPages: 25Published on: 1, January, 1981
Abstract: The purpose of the note is to familiarize readers with the Indian distribution scene the large size of the distribution task, kinds of functionaries working and the type of functions performed by them, evaluation of the performance of the Indian distribution system, including the government's keen interest with respect to ... More
Reference No: MAR0165Pages: 14 Published on: 1, January, 1977
Abstract: Describes the experience of a consumer who buys a toaster, covering prepurchase, purchase decision and postpurchase stages. The problems of consumers in buying and using a product as well as getting aftersales service are illustrated. The case brings out several issues concerning the protection of consumer interests ... More
Reference No: PSG0103(D)Pages: 3Published on: 27, March, 2008
Abstract: The construction contract of a four laned Road Over Bridge (ROB) on the Mangalapuram and Udyognagar link was awarded to a contractor by the PWD (Government). The construction began in August 1999 with an expected completion in September 2001. However, due to a variety of causes, the process was delayed and the ... More
Reference No: PSG0103(C)Pages: 10Published on: 27, March, 2008
Abstract: The construction contract of a four laned Road Over Bridge (ROB) on the Mangalapuram and Udyognagar link was awarded to a contractor by the PWD (Government). The construction began in August 1999 with an expected completion in September 2001. However, due to a variety of causes, the process was delayed and the ... More
Reference No: PSG0103(B)Pages: 26Published on: 27, March, 2008
Abstract: The construction contract of a four laned Road Over Bridge (ROB) on the Mangalapuram and Udyognagar link was awarded to a contractor by the PWD (Government). The construction began in August 1999 with an expected completion in September 2001. However, due to a variety of causes, the process was delayed and the ... More
Reference No: PSG0103(A)Pages: 48Published on: 27, March, 2008
Abstract: The construction contract of a four laned Road Over Bridge (ROB) on the Mangalapuram and Udyognagar link was awarded to a contractor by the PWD (Government). The construction began in August 1999 with an expected completion in September 2001. However, due to a variety of causes, the process was delayed and the ... More
Reference No: PSG0101Pages: 26Published on: 23, February, 2007
Abstract: Rapid technological changes and convergence of media had made "triple play" (i.e. voice, video, and internet) available on a single channel. In India, traditionally the cable TV network provided TV services and telecom network provided telecom/internet services. While some telecom companies had upgraded their networks to provide for ... More
Reference No: PSG0098(A)Pages: 44Published on: 5, April, 2006
Abstract: Cochin International Airport Limited (CIAL) is the first airport in the joint sector, with large-scale public participation. The new airport project was conceived as an alternative to the then existing naval airport, which was not capable of handling wide-bodied aircraft due to runway limitations. The Cochin airport project throws up ... More
Reference No: PSG0088Pages: 37Published on: 24, April, 2003
Abstract: This case is on China Post that, like India Post, operates in a developing country with a large population and vast distances. For China Post, the period of around 1998 was one of transformation, with reform being the only way to survive the challenge of changing times. On the threshold of ... More
Reference No: PSG0087Pages: 19Published on: 24, April, 2003
Abstract: Australia Post (AP) is faced with the issue of continuance of its monopoly status in the standard letter category, and the pressures of meeting social obligations, while ensuring profitability. This case looks into the organizational set up of AP, the different services offered by AP, and an idea of its ... More
Reference No: PSG0064TECPages: 10Published on: 1, January, 1993
Abstract: This note starts with a discussion of the reasons for the recent interest in privatization. After defining privatization, it looks at criteria for selecting industries to be privatized. It then discusses the modalities, techniques and implementation of a privatization programme. ... More
Reference No: PSG0053TECPages: 23 Published on: 1, January, 1991
Abstract: The note reviews the efforts made in India's five year plans for different sectors in transportation and the recommendations made by various committees appointed by government to improve the efficiency of the transport system and achieve better coordination among different modes of transport. ... More
Reference No: PSG0029Pages: 4Published on: 1, January, 1974
Abstract: The case describes how the government formulated its policy on abortion. Until 1972 Indian law on abortion was based on the Indian Penal Code enacted about a century ago. In 1964 the Shah Committee was appointed to examine the question of legalization of abortion. In 1967, the committee recommended the liberalization of existing ... More