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Authors: Iyer, Parameswaran; Pandey, Ajay; Vashisht, Mahima; Smith Daniel W;

Reference No: JSW0001(B) Pages: 16 Published on: 27, April, 2022

Abstract: This case is the second of a three-part series that follows the managerial, strategic, and communications decisions of the Swachh Bharat Mission (SBM) or Clean India Mission, the flagship programme of the Government of India to eliminate the practice of open defecation (i.e., not using a toilet) from 2014 to 2019. ... More

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